I don't watch the regular season at all. To me, it's just too long, and the intensity isn't there most of the time. However, hard to argue with actual statistics about it's popularity.
At this point, with four teams left, and each team having a possible route to the championship, it's a pretty good watch. Lots of very interesting story lines. The old Nets "the future is now" historically idiot trade of a few years ago is paying off for Boston. On the other hand, their "the future is now" trade of last year looks somewhat less than brilliant as well as Rozier seems to be almost as good (maybe as good) as Irving, and is younger and not injury prone.