Their owner or one of their owners is a Rutgers alumnus. He also went to the same high school as me (JFK Memorial HS in Iselin), but I've found their beers to be pretty average. I still go there every once in a while though because it is a very short ride for me.
The reason to care isn't to just feel good about supporting a smaller business, it's because Anheuser-Busch and MillerCoors actively try to make it more difficult for craft beer to sell, so buying their beers (even their craft beers) financially supports the biggest enemy of craft breweries. They lobby for laws that make it more difficult for craft breweries to reach the marketplace. For example, in some states a brewery can't sell its own beer at the brewery unless they first sell it to a distributor and then buy it back, and to sell it in stores they must go through a distributor as well instead of delivering it themselves like Kane and Carton do. They also do things like offering deals to bars that agree to replace some of their craft taps with macro taps. They don't compete by trying to make their product better, they compete by trying to make it harder for customers to access their competition.
You may say, "Who cares as long as it tastes good," but there are cases of A-B and MillerCoors buying craft breweries and then cutting corners in the recipes to lower costs, thereby lowering the quality of the beers, although this isn't always the case. I refuse to buy any beers produced by A-B and MillerCoors because I like seeing new breweries pop up and succeed and bring new ideas to the table, and financially supporting the companies that want the exact opposite to happen is counterproductive to my interests, especially when there are enough great beers out there that for every decent Leinenkugel's or Shock Top variety out there, you can probably find at least five other beers of the same style that are as good or better and won't require me to help fund the opposition.
