It doesn’t have to be one or the other. Iowa could actually go out and hire a coach that wins and recruits at a level that is needed to win championships. Nebraska has tried to do that sans Riley.
But, Instead Iowa seems to be okay with second/third place finishes in the West. Iowa has never won an outright Big Ten title in my lifetime. And I’m 33.
Hey, Iowa is a team with two top-of-the-draft O-Lineman (early entries), a likely high-first-rounder on the defensive live, a senior quarterback in his third year as a starter looking at an NFL future, a head coach in his 21st year, a defensive coordinator who has been with the head coach all that time (eight years now as DC in the Big Ten), and a solid running back corps.
Sure, Iowa is better than Nebraska, but it's a toss-up right now as to which team has been more disappointing — the one with so many experienced future NFLers, or the one hyped mostly on a coaching staff and quarterback still getting their feet wet in the Big Ten.
If the Hawks can finish 3-0 and win a bowl, the 10-3 result — which would include wins over Minnesota and in a bowl — would wipe away some of that disappointment.
If Nebraska can simply get to a bowl — which would mean at least one upset in a trophy game — that would wipe away some or our disappointment.