Getting sponsors has over ridden fair play. Money has spoiled college football. It is no longer an amateur sport. Demographics and viewership is more important than leveling the playing field. Even some of our fans are happy with just sharing the wealth over competing for the conference. We have reached a sad level where entertainment is king.
That is the real villain. Money. It's why the NCAA looks the other way from LSU's basketball and football's publicized ventures into cheating. Let those stories be even hinted at for any other team than the top tier and watch the wrath of the toothless NCAA fall upon their heads.