This isn't a Bama problem. Viewership of college football as a whole was down about 30% all season:
College football ratings are down 30 percent year over year. Furthermore, by this point in the 2019 campaign, 22 games had drawn at least 4 million viewers. This year? Nine.
Below is a look at the 10 most-watched games so far in 2020, compared with a similar point in 2019.
2020
1. Georgia-Alabama (Oct. 17) — 9.61 million viewers
2. Tennessee-Georgia (Oct. 10) — 5.77 million
3. Alabama-Ole Miss (Oct. 10) — 4.89 million
4. Texas-Oklahoma (Oct. 10) — 4.81 million
5. Texas A&M-Alabama (Oct. 3) — 4.76 million
6. Miami-Clemson (Oct. 10) — 4.61 million
7. Mississippi State-LSU (Sept. 26) — 4.44 million
8. Duke-Notre Dame (Sept. 12) — 4.32 million
9. Auburn-Georgia (Oct. 3) — 4.22 million
10. Miami-Louisville (Sept. 19) — 3.8 million
2019
1. Notre Dame-Georgia (Sept. 21) — 9.29 million
2. LSU-Texas (Sept. 7) — 8.63 million
3. Oklahoma-Texas (Oct. 12) — 7.25 million
4. Oregon-Auburn (Aug. 31) — 6.86 million
5. Michigan State-Ohio State (Oct. 5) — 6.68 million
6. Michigan-Penn State (Oct. 19) — 6.66 million
7. Texas A&M-Clemson (Sept. 7) — 6.46 million
8. Florida-LSU (Oct. 12) — 6.45 million
9. Auburn-Florida (Oct. 5) — 6.43 million
10. Ohio State-Nebraska (Sept. 28) — 6.14 million
https://footballscoop.com/news/a-look-at-the-college-football-tv-ratings-so-far-this-season/
In fact, viewership of almost all sporting events is down. My guess is streaming services are snagging these eyeballs.