Ok here you go:
Students don’t have “tickets” anymore, they get in with a scanned ID. Therefore, MSU has access to ALL information about which students attend which games for which sports.
A couple of ideas:
1. Every MSU sporting event has “points” awarded to it based on the need to draw a crowd. MSU men’s basketball might get you 20 points per game, maybe even more for midweek, while a football game like the Egg Bowl gets, say 5 points. Tennis events get more than baseball, etc.
2. At the end of a semester or year, these points can be traded for MSU Gear, Food credits, a free “drop” test or exam, better parking spots, whatever...they have to have a value to students in the short term or they won’t use them.
3. In addition, the accumulation of a certain amount of points over the course of a 4-year college career can be converted to Bulldog Club points. That way they have long-term value as well.
Let’s face it, the students who attended all the games and supported all the teams are the ones we want buying season tickets to most sports anyway, so giving them a bit of a head start is a good thing.
I know as a student I’d make sure my ID got scanned at every event.
Need a big crowd for a weekend MBB game against Cincinnati while school is out of session? Let Cohen tweet “Triple HailState Points for every student in the building Saturday night”. I guarantee you if I couldn’t be there someone who looks like me would be in my seat.