We’re in the woods of southern New Hampshire for 3 weeks and the other night we went to an Uber casual seafood restaurant. As we got out of my car with M State decal, a guy walking by said “we need more cowbell”...was from Maryland but loves college football. Our brand is spreading. Of course DM was from near our camp. In New England a camp is a vacation house in woods or on a lake. On the ocean, it’s called a cottage. And there you have you cultural lesson for the day.