Will someone explain this NCAA commercial to me?

[jdbulldog]

I cannot stand it but maybe I am missing something.

 

[OState]

I cannot stand it but maybe I am missing something.

Same here on the left coast...

 

[FlotownDawg]

The one where the athletes are telling us not to label them? I don’t get it either. It’s like they’re saying athletes aren’t popular and are on the bottom rung of the ladder.

 

[HammerOfTheDogs]

Maybe they're trying to keep the students (who have to pay 10's of thousands, if not 100's of thousands of dollars) to go to college while they get a free ride, off their back.

 

[She Mate Me]

I would like it a lot if Cole Gordon were in it wearing his flag bandana and the best mullet in 5 states, asking not to be labeled.

ETA...

 

[skydawg1]

It's just the NCAA being overly PC. And as usual, leaves normal people scratching their heads.

 

[HammerOfTheDogs]

I don't get why they're so angry.

 

[aerodawg.sixpack]

I don’t really understand the hostile standoffish nature of it.

I would think they would promote that “don’t label me” sentiment in a more positive manner. If someone spoke to me that way I would let em know they can shove that attitude up their ***.

 

[ArcherSPS]

It's saying to to label student athletes as dumb/just jocks bc they're playing sports. Pretty easy to see.

 

[Go Budaw]

It's saying to to label student athletes as dumb/just jocks bc they're playing sports. Pretty easy to see.

The annual “let’s pretend in our fantasy land that the academic integrity of the wrestlers, tennis players, swimmers, and gymnasts also applies to the actual revenue sports” commercial.

 

[skydawg1]

The annual “let’s pretend in our fantasy land that the academic integrity of the wrestlers, tennis players, swimmers, and gymnasts also applies to the actual revenue sports” commercial.

"I'm a coxswain!"**

 

[JoMo MoJo]

Student athletics is being overtaken by hostile emo methheads and possibly a terrorist.

 

[Go Budaw]

"I'm a coxswain!"**

“Don’t ladle me”

- Jerrell Powe

 

[G-Dawg]

It's just the NCAA being overly PC. And as usual, leaves normal people scratching their heads.

Exactly. It's not saying "Don't label me a dumb jock"...I think what they're trying to say is "I know you want to call me a woman, a Muslim, a lesbian, a n-word, etc." but I'm just a student/athlete.

It's more PC-BS from the NCAA. I'm starting to think they are run by George Soros.

 

[OrrDawg]

ESPN is just making us aware of yet another whiney-assed persecuted minority and it's all your damn fault!

 

[InTheIttaBenaHotSun]

Student athletics are being overtaken by hostile emo methheads and possibly a terrorist.

^^I laugh at this....but that commercial grates on my last nerve. Their hostility is what sets me off about the commercial. As someone mentioned above, if they'd have come in softer with their presentation and it'd been given by a better looking group of athletes then it would have been better received.

I will give the NCAA credit though. They portrayed that generation to a tee. Now they need to shut up, go fix my coffee and don't ask for a tip.

 

[JoMo MoJo]

^^I laugh at this....but that commercial grates on my last nerve. Their hostility is what sets me off about the commercial. As someone mentioned above, if they'd have come in softer with their presentation and it'd been given by a better looking group of athletes then it would have been better received.

I will give the NCAA credit though. They portrayed that generation to a tee. Now they need to shut up, go fix my coffee and don't ask for a tip.

I guarantee not one of those actors/actresses is a real student athlete.

 

[00dog]

Garbage promo

It serves no purpose other that to alienate fans from the NCAA student athlete and governing body. The advertisement represents athletes as in your face elitists who are constantly disparaged for personal traits that have nothing to do with sports. If you believe the tone of the commercial, the majority of people are cowards who spend their time ridiculing the student athlete.
The ad is plainly wrongheaded, offensive, and presents a negative image of the student athlete.

You might say that I strongly don't like it...

 

[johnson86-1]

Exactly. It's not saying "Don't label me a dumb jock"...I think what they're trying to say is "I know you want to call me a woman, a Muslim, a lesbian, a n-word, etc." but I'm just a student/athlete.

It's more PC-BS from the NCAA. I'm starting to think they are run by George Soros.

that makes a little more sense but why the hell is the girl portraying a cancer patient in there at the end? Doesn't seem to fit with the rest.

 

[IBleedMaroonDawg]

^^I laugh at this....but that commercial grates on my last nerve. Their hostility is what sets me off about the commercial. As someone mentioned above, if they'd have come in softer with their presentation and it'd been given by a better looking group of athletes then it would have been better received.

I will give the NCAA credit though. They portrayed that generation to a tee. Now they need to shut up, go fix my coffee and don't ask for a tip.

AGREED! There is no need for the hostility, BUT the group of people that back these ideas believes they can only get their point across by hitting you over the head with a verbal sledgehammer. The days of civility and calm discussion is over. The other side from that group has gotten almost as bad so the everyday person can't have their voice heard over the ruckus.

The last election did not teach anyone anything about talking down to you or me.
/political

 

[dogmatic]

Exactly. It's not saying "Don't label me a dumb jock"...I think what they're trying to say is "I know you want to call me a woman, a Muslim, a lesbian, a n-word, etc." but I'm just a student/athlete.

Surely it must be this, otherwise, why go to the trouble to make a commercial?
I thought at first it was "don't call me a dumb jock" and the imagery was convoluted because the NCAA PC'd in athletes from non-revenue sports, which no one watches and whom no one denigrates. But I think your call is more likely to be correct, although with that mission the imagery is convoluted too.

I read this analysis of the spot in AdWeek, but the article seems just as air-headed as the spot itself.

If the main audience for a commercial doesn't understand what the 17 the spot is about, is a poorly-conceived spot. But I'm sure it'll win a lot of awards and leave its producers and the NCAA feeling smug.