He doesn't. At least not officially. He has an LLC for Dawg Duds but I can't see where he ever capitalized on that.
I'm supposed to believe that Rebel Rags is the largest distributor of college merchandise in America?
According to OscarReb over at the OM 24/7 site, RR is a $10M a year business that stands to win $100M in their 'collusion' and defamation suit.
"The NCAA has control over how far this goes. If they move forward and disassociate RR and TW, I wouldn't want to be on the defendant side. You're talking about shutting down a $10 mil per year business that is a staple. It's the largest single school apparel and merchandise business in America. With the deep pockets involved, I could see a $100,000,000 judgement. Is that chance worth it to some of these defendants? Reputations are also at stake..."
http://olemiss.247sports.com/Board/59412/Contents/Collusion-105411357
I don't think people understand just how much money $10,000,000 is.
That dude isn't making that kind of money just selling red and blue merch out of a strip mall.
I don't think people understand just how much money $10,000,000 is.
That dude isn't making that kind of money just selling red and blue merch out of a strip mall.
It's my understanding that his family owned that corner on Hwy 6/Jackson Ave from long before it ever commercialized. I have no doubts that there was serious money pocketed in those transactions and has given him deep enough pockets to try and run with the OM elites -- who will not accept him into the club. He owns/administers a dozen businesses in Oxford. He's got $$ to last a couple of generations. Rebelrags is just basically what he does for fun.
On a Rebel Rags self administered Manta site their annual sales band is listed at 1,000,000-2,500,000.
You can assume it's in that range. Or you can assume what you what since it's self administered.
Could be like internet inches.
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