ESPN makes these games possible with TV money, but if anything drives crappy bowls it's every medium size city wanting a bowl game for the tourism dollars and prestige. Shreveport has a bowl because their local people are always out hustling for a sponsor. For the most part, it's not corporations that go around begging to give money to crappy bowls. How many people have you heard lament the fact that we don't have a bowl in Mississippi. If it ever happens, it will be local business people and tourism boards organizing it. ESPN or another network will be required to make it financially viable, but if ESPN was driving the process, every crappy bowl game would be in major or midmajor city or at least a good warm weather tourism destination. I'm actually not sure why there aren't more locations hosting multiple bowls. I think Charlotte is a good location for a bowl, but it seems to me that now that the Peach Bowl isn't an SEC bowl, it would make a lot more sense attendance wise to have a lower tier bowl in Atlanta than in Charlotte. TV revenue would be the same, attendance would be a lot easier for most SEC teams, and the only downside would be the sense that the bowl was second fiddle in its own city, but that doesn't seem like that big of a deal to me. Also seems like we should have a mid tier bowl in New Orleans.