Much like alcohol, I believe winning brings out the true colors in people.
of the OM fan base more so than any other coach? It seems so to me
You know how when generally bitter people get drunk, they get even more angry, start fights, lose control, etc.? And how typically happy-go-lucky people get even more fun when they drink? Alcohol lowers inhibitions, thereby allowing your real inner personality come out. The filters are removed, or at least ignored by your brain temporarily.
The same can be true of winning. That's why they say it's like a drug. It generally raises your self-esteem, which -- for people who are already overconfident, arrogant bastards by nature -- can lead to even more cockiness, allowing them to act and say things out loud and on message boards they always truly believe but might ordinarily filter out. We had a fantastic run for a few years where we beat Ole Miss in every sport, including 3 years in a row in football. (Ah, the glory years.) I enjoy winning as much as the next guy, but one of the true joys of that time in my life was that the Ole Miss people in my life actually SHUT THE 17 UP for a little while. It was magical.
Now, however, the Beav has won some games and they are on top of the world (such as it is.) So, we all have to endure what we see now. The true douche is coming out in them, unimpeded by whatever slight humility they might otherwise be able to muster.