Interesting article about Adidas uniforms and apparel
- Thread starter Swampazz
- Start date
My Adidas...well not really...
this made me cringe reading it.
https://medium.com/the-cauldron/adidas-8b11dad80275
this made me cringe reading it.
https://medium.com/the-cauldron/adidas-8b11dad80275
This is one guy's opinion on the matter but if Adidas was our best option financially speaking - I don't have a problem with it.
He's right for the most part, but it really doesn't apply to our situation with Adidas because it only talks aesthetics, not financials.
For the record, this guy doesn't have good taste. That Miami concept that he calls a "masterpiece" is fugly. So are those Nike Baylor helmets.
For the record, this guy doesn't have good taste. That Miami concept that he calls a "masterpiece" is fugly. So are those Nike Baylor helmets.
Personally, I prefer Adidas' regular clothing and shoes
Far more than I do that of Nike and Under Armor. To me, it seems like they take the less is more approach when it comes to that stuff. Now they may have some gaudy products out there but the majority of it isn't bad.
But for some reason when they design a sports uniform, they think every little detail has to be included and that's annoying.
Far more than I do that of Nike and Under Armor. To me, it seems like they take the less is more approach when it comes to that stuff. Now they may have some gaudy products out there but the majority of it isn't bad.
But for some reason when they design a sports uniform, they think every little detail has to be included and that's annoying.
I prefer Adidas as well for my personal use. Their marketing team is just insanely bad at what they do.
Nike has one of the best marketing teams in North America regardless of industry.
UA has an inferior product across the board (personal opinion), but their marketing game is fierce.
It comes down to brand positioning. Beginning in the late 90's they took an ugly turn. They had NFL contracts, lost a lot of share to Puma, won the licensing rights to the entire NFL but conceded to their subsidiary who actually was doing OK at the time with Allen Iversons... They've since won the NBA rights but failed to capitalize on any marquee NBA player. The ones they've signed have largely been busts or have fallen off (D Rose is a contested layup away from being a double amputee, Jrue Holiday peaked too early, Dwight Howard is the opposite of a player people love to hate... They hate him unconditionally). They signed John Wall to a REEBOK contract and then unceremoniously moved him over to Adidas when no one bought his shoe. They blew Kevin Durant money on a Heisman winner before he suited up in the NFL, even though he had just as much or more of a chance to be a bust than a superstar due to the offense he fit into. They haven't played ball with their NCAA brands, choosing to ignore all voices of reason to the point where they've basically handed money to other brands by becoming a major turnoff by those who claim loyalty to that team.
They have a GREAT product. It's just how it's packaged and delivered to the fans.
In the case of MSU, I don't know how much I blame them. Stricklinz for all his glory isn't committed to what little branding we think we have. Adidas makes great uniforms for schools like Wisconsin and NCSU that mirror what they've always done. We could easily say "That crooked M on the pants looks dumb. More traditional!" but we don't. It's been a perfect storm that could have been prevented with some common sense. It's whatever. We should take the money from whoever will give it to us. In the meantime I'll continue to buy my golf shirts and basketball shoes from Adidas.
Nike has one of the best marketing teams in North America regardless of industry.
UA has an inferior product across the board (personal opinion), but their marketing game is fierce.
It comes down to brand positioning. Beginning in the late 90's they took an ugly turn. They had NFL contracts, lost a lot of share to Puma, won the licensing rights to the entire NFL but conceded to their subsidiary who actually was doing OK at the time with Allen Iversons... They've since won the NBA rights but failed to capitalize on any marquee NBA player. The ones they've signed have largely been busts or have fallen off (D Rose is a contested layup away from being a double amputee, Jrue Holiday peaked too early, Dwight Howard is the opposite of a player people love to hate... They hate him unconditionally). They signed John Wall to a REEBOK contract and then unceremoniously moved him over to Adidas when no one bought his shoe. They blew Kevin Durant money on a Heisman winner before he suited up in the NFL, even though he had just as much or more of a chance to be a bust than a superstar due to the offense he fit into. They haven't played ball with their NCAA brands, choosing to ignore all voices of reason to the point where they've basically handed money to other brands by becoming a major turnoff by those who claim loyalty to that team.
They have a GREAT product. It's just how it's packaged and delivered to the fans.
In the case of MSU, I don't know how much I blame them. Stricklinz for all his glory isn't committed to what little branding we think we have. Adidas makes great uniforms for schools like Wisconsin and NCSU that mirror what they've always done. We could easily say "That crooked M on the pants looks dumb. More traditional!" but we don't. It's been a perfect storm that could have been prevented with some common sense. It's whatever. We should take the money from whoever will give it to us. In the meantime I'll continue to buy my golf shirts and basketball shoes from Adidas.
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I usually buy adidas clothes if i need new gym shorts or a workout shirt because it's cheaper. You walk into any dicks sporting goods and the nike and under armor will be up front with mannequins modeling their new neon camo combat warrior batman designs. The plain blue and grey adidas clothes will be in the back and about half the price. Maybe kids these days like to dress as neon camo combat warrior batmen and that's why adidas doesnt sell as well.
It is kind of odd that adidas has the craziest looking uniforms on the field/court but the most modest looking in the sporting goods stores.
It is kind of odd that adidas has the craziest looking uniforms on the field/court but the most modest looking in the sporting goods stores.
As a soccer fan, it's not even close how much better, design-wise, Nike is than Adidas (and Puma). Adidas can't let go of the 3 stripes on the sleeves and shorts and it looks terrible on about 90% of the uni's they make. (Before someone brings up the US women's highlighter yellow socks and black and white Nike uni's, that's the exception....)
And Puma, for soccer, is hot garbage. Arsenal's and Newcastle's skin-tight, sausage-casing jerseys are terrible.
Fun fact: The founders of Adidas and Puma were brothers, who eventually grew to hate each other. One, can't remember which, was a big Nazi sympathizer.
And Puma, for soccer, is hot garbage. Arsenal's and Newcastle's skin-tight, sausage-casing jerseys are terrible.
Fun fact: The founders of Adidas and Puma were brothers, who eventually grew to hate each other. One, can't remember which, was a big Nazi sympathizer.
Both were I believe. Not as bad as Hugo Boss being the company that made their officer uniforms.
Puma and Adidas are separate companies. Pretty crazy origin story.
Puma and Adidas are separate companies. Pretty crazy origin story.
We look like a spring game when we play Texas A&M. Since addidas designs for both of our schools our uniforms look the same. Just when we play each other color opposites.
What the hell does the last sentence even mean? Also this past year it didn't look the same:
What the hell does the last sentence even mean? Also this past year it didn't look the same:
Nor did it in 2012. We've intentionally worn alternates against each other to avoid the "spring game" look.
If you're doing some sort of mental cost-benefit analysis, don't discount the value of dignity or embarrassment.
Adidas is a sinking ship and we will explore our options with Nike and/or Under Armour when our contract is up and maybe even before it. Adidas / Reebok just lost their official licensing deal with the NBA, and lost it a few years back with the NFL. If this trickles down to diminishing presence on the AAU scene as I predict it will over the next 5 years, then it will make basketball recruiting more difficult. Adidas had a lot more clout the majority of the time Howland was at UCLA. High school kids are now growing up with a larger Under Armour presence than Adidas. This will affect brand perception in the coming years. The Germans are doing a terrible job in North America and from what I've read over the last several months across a couple of different articles, I don't see that they have the management to turn it around.
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