I would slightly alter this. in reality, OM doesn't see themselves as top-tier. they won't admit that, but deep down they know where they stand. Trying to propagate the LSU rivalry as their main rival is an attempt to propel OM to the top-tier level. If the nation considers LSU (a legit national program) as OM's main rival, then OM will inevitably be considered a national program as well. This line from Shep says it all in this regard: "I want LSU to hate us just as much." He knows they don't, but if they did, then OM could push that rivalry as being their biggest, and everyone else would see them in a whole new light. And as with everything else ole miss, it all comes back to appearances and placing importance on what everybody else thinks.