SEO is dumb, google is not. $$ is how it works.
I actually plan to do some google ad words campaign, but I've had an ongoing headache with Google AND THEY CAN KISS MY HAIRY WHITE ***.
Anyway, I'm sharing office space with my former partner, but we didn't yet have the office name changed on the front door (it's happening within a few days at this point). Anyway, Google just flat out refuses to let me link my website to my Google Business profile until they receive a picture of outside signage. Official documents from the SOS don't work, mail from bank won't work, nope, has to be a random *** picture of your front door. So, anyway, the reason I haven't done Google AdWords yet is because I have to get my Google Business linked to my website, which can't happen until they get the picture.
Cool side note, Google also isn't processing reviews right now, as I've had several people post reviews that just aren't showing up since Google is busy saving the world I guess. Based on that I'm guessing they'll take their sweet GD time linking my profile when I do send them what they want.