MSU Licensing

[121Josey]

MSU does not come in the Top 75 college programs in licensing revenue. It's surprising given some of the programs in the list. And State is the only SEC school not to make the cut. What's the correlation?

See the list here.

 

[HD6]

Our licensing isn't through CLC.

 

[00Dawg]

That we use a different, smaller company. It's been much to my detriment over the years....much harder to find State items outside of Mississippi, and our assortment of available items is much smaller. I'm glad my daughter is finally growing out of the wear-a-cheerleading-outfit-to-sporting-events age...it's dang near impossible to find a decent one in the normal size ranges even looking in Starkville, and this is directly related to our licensing decisions. We've also given up on finding accurate maroon football jerseys for the boy. They don't exist.

 

[dawgphd]

We use Licensing Resource Group.

www.lrgusa.com

Looking at their client list, unless I missed it there are no other SEC schools and only a handful of "BCS" schools.

Lots of mid major , DII and some DIII.

 

[SignalToNoise]

What is driving our deicision to stay with that group? I don't know how this stuff works-- maybe it's not easy to up and move to a different licensing agency -- but this seems like a change that should have been made long ago.

 

[Felonious Junk]

We use Licensing Resource Group.

www.lrgusa.com

Looking at their client list, unless I missed it there are no other SEC schools and only a handful of "BCS" schools.

Lots of mid major , DII and some DIII.

Thanks sly

 

[00Dawg]

Yes, it does.

I asked Greg Byrne about this back in the Croom era, and he responded that this decision was made at the university level. I keep forgetting to ask Dr. Keenum about why we chose this company and have stuck with them.

 

[jacksonreb]

if ole miss were doing this i would bet some alumn or relative of our former AD worked for or owned the smaller company.....we have a history of some nepotism up in there.....they may deliver a good level of sales and pay msu a higher royalty that the big outfit.

 

[Cow College]

Thanks sly

You realize that is a CLC license release. We are not with them therefore would not be on that list. Did anyone actually read the damn thing? I hope none of y'all vote

 

[Shamoan]

here we are again. this is equivalent to us wearing russell athletic brand while everyone else is wearing nike. must we constantly screw up everything?

 

[DogStuckAtUM.sixpack]

Agreed. Given that people assume we are a part of CLC, it always looks bad that we aren't in the top 75.

For example, as part of Mr. SEC's "Best Football Programs" series he says this about merch sold...

Campus Life: Licensed Merchandise Sold (2012-13 National Rankings)

ALA	ARK	AUB	UF	UGA	UK	LSU	MSU	MU	UM	USC	UT	A&M	VU
2	10	18	7	8	5	6	76*	20	44	16	15	12	58

<tbody>
</tbody>

As you can see, Alabama, Kentucky, LSU, Florida and Georgia fans displayed the most brand loyalty over the past year. These numbers rise and fall with on-field (and on-court) team success, but since we are ranking the SEC’s football programs as they stand today, we believe these rankings are useful.

Collegiate Licensing Company only lists the top 75 schools in terms of merchandise and Mississippi State failed to make that listing. For that reason, we’ve assigned State the number 76.

 

[irondawgmetal]

I am an alumni who had an idea for a licensed product. I contacted the university and was directed to LRG. They were great to deal with. I was able to complete my paperwork, purchase my insurance and have my license in less than 60 days. Over the course of the last year, I have had numerous questions and requests and they have been nothing but great to me. My dealings with CLC have not been so good. I been waiting 6 months for a license for one of their schools. They originally told me not to waste my time. After contacting the school, I was able to get may application processed. Because I wasn't a huge corporation, they didn't want to deal with me.

One thing to remember about these companies is that they are basically just administrators. They handle license requests, keep licensees up to date on insurance and paperwork, and collect the royalties. The university has the final say so on everything. I can say from experience that our university does an excellent job handling this.

To a certain extent, the agents have nothing to do with sales. Your license indicates where you sell. They don't get out and look for people to sell your product.

I can tell you from experience, we have nothing to gain by changing licensing companies.

 

[121Josey]

You realize that is a CLC license release. We are not with them therefore would not be on that list. Did anyone actually read the damn thing? I hope none of y'all vote

Yes we do. Yes we did. I had no idea that State didn't use CLC.

 

[00Dawg]

I can tell you from experience, we have nothing to gain by changing licensing companies.

I'm going to have to disagree.
There are a number of large manufacturers that get licenses from CLC and then produce their products en masse for a large number of schools. By not being with CLC we miss out on anything those manufacturers produce. Sure, it's easy for companies interested in Mississippi State in particular to get things done, but it hampers the ability of the Mississippi State consumer to purchase a wider variety of products, particularly the consumer who lives outside of Mississippi.

 

[ChillbillyRock]

I deal with our Licensing Dept on a daily basis. and I loathe them.

 

[Cow College]

Well that clears it up. Continue

 

[esplanade91]

1. I live in Long Island, NY. I've seen probably 5-10 maroon snapbacks with the bulldog head logo with "BULLDOGS" written across the hat... no mention of MSU or the SEC, NCAA... anything. I'm pretty sure there is a high school or dIIIIII school somewhere near Long Island that is using our stuff. If we have a licensing company that sucks, this furthers their suck level.

2. I graduated from college and I can finally afford to buy MSU licensed products like the nice Adidas field polos and windbreakers, but the only place I can purchase anything is on hailstate.com and the shipping is ridiculous. +1 on not being able to buy MSU merchandise outside of Mississippi.

 

[irondawgmetal]

Your designs are bad ***!! I'm new to the whole licensed product thing and I am curious. Do you have trouble with the campus reps or LRG? I have finally been approved with CLC for one of their schools. Have you dealt with them? If so, how are they?