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Will the BIG 12 expand again?
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<blockquote data-quote="Buckaineer" data-source="post: 132005409" data-attributes="member: 1428007"><p>Have to wonder whats best to go with. Brand or Market. Is geography important.</p><p></p><p>Gundy thinks Boise is a brand, and some media execs may agree, but their market( while a very nice city) isn’t a major one. Geography a problem for all but BYU. Good fan support but not a huge fanbase.</p><p></p><p>Memphis a bit better market just outside top 50. And basketball definitely a brand, but their football is fairly new to having lots of success. Geographically they fit well with the next group of teams. Good fanbase and large stadium.</p><p></p><p>Who else out there is a brand assuming the PAC stays together?</p><p></p><p>Uconn for mens and womens bb, but their football is all but dead at the moment. However there may not be a better market than the northeast. Football had some good years in the Big East once upon a time. Unlikely but possible.</p><p></p><p>So then what are the markets? And no no one thinks these teams dominate a market, but that may not matter as much as gaining a presence when it comes to $$.</p><p></p><p># 4 Philadelphia. Temple- recently some good football before Baylor took their coach. Basketball always decent . Northeast corridor and closer to WVU but lots of “ but it’s Temple” stigma. Smallish fanbase.</p><p></p><p>Tampa a top 20 media market. USF at times played good football but no on campus stadium and fan base questionable and do you want Two FL teams?</p><p></p><p>Colorado State is in the Denver market and a nice school but sports never really stood out. Geography works in west.</p><p></p><p>SMU? Two teams in DFW or another TX team needed? Did used to be in a power conference though.</p><p></p><p>Whomever brings the most media revenue- hard to say.</p></blockquote><p></p>
[QUOTE="Buckaineer, post: 132005409, member: 1428007"] Have to wonder whats best to go with. Brand or Market. Is geography important. Gundy thinks Boise is a brand, and some media execs may agree, but their market( while a very nice city) isn’t a major one. Geography a problem for all but BYU. Good fan support but not a huge fanbase. Memphis a bit better market just outside top 50. And basketball definitely a brand, but their football is fairly new to having lots of success. Geographically they fit well with the next group of teams. Good fanbase and large stadium. Who else out there is a brand assuming the PAC stays together? Uconn for mens and womens bb, but their football is all but dead at the moment. However there may not be a better market than the northeast. Football had some good years in the Big East once upon a time. Unlikely but possible. So then what are the markets? And no no one thinks these teams dominate a market, but that may not matter as much as gaining a presence when it comes to $$. # 4 Philadelphia. Temple- recently some good football before Baylor took their coach. Basketball always decent . Northeast corridor and closer to WVU but lots of “ but it’s Temple” stigma. Smallish fanbase. Tampa a top 20 media market. USF at times played good football but no on campus stadium and fan base questionable and do you want Two FL teams? Colorado State is in the Denver market and a nice school but sports never really stood out. Geography works in west. SMU? Two teams in DFW or another TX team needed? Did used to be in a power conference though. Whomever brings the most media revenue- hard to say. [/QUOTE]
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