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<blockquote data-quote="WVUALLEN" data-source="post: 132417070" data-attributes="member: 1112294">Open your eyes. It's for basketball only. Brett Yormark is separating basketball from football in the Big 12’s television negotiations and looking at expansion with basketball in mind. Basketball coaches for more than a decade have been told their sport doesn’t matter in conference realignment and doesn’t matter in major financial decisions and doesn’t matter except in the solitary month of March. But Yormark sees tremendous value in basketball and promoting the sport.Houston AD Chris Pezman said Yormark is on the right path. Pezman: “We all believe because of the strength of basketball ... when the next TV deal comes up, separate it. There’s real merit in that.&quot;The SEC and Big Ten are out there financially. How do you close that gap? The idea that propping up basketball makes a lot of sense. Tramel wrote Big 12 basketball coaches love Yormark.[URL unfurl=&quot;true&quot;]https://www.sportsbusinessjournal.com/Daily/Issues/2023/05/22/Colleges/big-12-basketball-television-negotiations.aspx[/URL]Keep it separate and I'm all for it.</blockquote>

[QUOTE="WVUALLEN, post: 132417070, member: 1112294"] Open your eyes. It's for basketball only. Brett Yormark is separating basketball from football in the Big 12’s television negotiations and looking at expansion with basketball in mind. Basketball coaches for more than a decade have been told their sport doesn’t matter in conference realignment and doesn’t matter in major financial decisions and doesn’t matter except in the solitary month of March. But Yormark sees tremendous value in basketball and promoting the sport. Houston AD Chris Pezman said Yormark is on the right path. Pezman: “We all believe because of the strength of basketball ... when the next TV deal comes up, separate it. There’s real merit in that." The SEC and Big Ten are out there financially. How do you close that gap? The idea that propping up basketball makes a lot of sense. Tramel wrote Big 12 basketball coaches love Yormark. [URL unfurl="true"]https://www.sportsbusinessjournal.com/Daily/Issues/2023/05/22/Colleges/big-12-basketball-television-negotiations.aspx[/URL] Keep it separate and I'm all for it. [/QUOTE]

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