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<blockquote data-quote="Darth_VadEER" data-source="post: 130470809" data-attributes="member: 1536653">Fair enough.But this is exactly why I don't want companies, especially ones I'm invested in, getting involved in politics. If a company makes a political message, it will receive a political response.As a shareholder, I don't appreciate a company creating unnecessary risk and turbulence. While this may have no long term effect, it goes without saying that prior to this campaign NO ONE was boycotting Nike or burning their shoes. So while this might just end up in a wash, it was completely unneeded.As a customer, I don't appreciate a company putting their effort into political messages or social causes and not their actual products or customer service, which are the only things I really care about.Like most consumers, I put my dollars behind the best value. I have very little brand loyalty. Over the weekend I had to take my son shopping for new sneakers for one of the sports he is involved with. Generally speaking, most of the shoes we looked at provided similar value but because I was annoyed with Nike I purchased a pair of Adidas. A drop in the bucket, but drops in the bucket are what sales are made of.EDIT: I also find it odd that Nike is willing to put themselves on the wrong side of the NFL. I probably find this most shaky and peculiar. I've read the demographic Nike is target, and I just don't see how the risk is worth it.</blockquote>

[QUOTE="Darth_VadEER, post: 130470809, member: 1536653"] Fair enough. But this is exactly why I don't want companies, especially ones I'm invested in, getting involved in politics. If a company makes a political message, it will receive a political response. As a shareholder, I don't appreciate a company creating unnecessary risk and turbulence. While this may have no long term effect, it goes without saying that prior to this campaign NO ONE was boycotting Nike or burning their shoes. So while this might just end up in a wash, it was completely unneeded. As a customer, I don't appreciate a company putting their effort into political messages or social causes and not their actual products or customer service, which are the only things I really care about. Like most consumers, I put my dollars behind the best value. I have very little brand loyalty. Over the weekend I had to take my son shopping for new sneakers for one of the sports he is involved with. Generally speaking, most of the shoes we looked at provided similar value but because I was annoyed with Nike I purchased a pair of Adidas. A drop in the bucket, but drops in the bucket are what sales are made of. EDIT: I also find it odd that Nike is willing to put themselves on the wrong side of the NFL. I probably find this most shaky and peculiar. I've read the demographic Nike is target, and I just don't see how the risk is worth it. [/QUOTE]

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