RAC Naming Rights
- Thread starter RUSK97
- Start date
I think it being the "RAC" is great. Our football stadium never really had that aura. As much as I like the idea of the school getting the money, we need venues that instill emotions.
I liked the announcer's comment during the Wiskey game.
"playing here is like a 40 minute root canal"
I liked the announcer's comment during the Wiskey game.
"playing here is like a 40 minute root canal"
That depends on how much money they raise with the Gas Attendant Night game-day promotion
It will ALWAYS be “THE RAC,” fellas, regardless of sponsorship.
The Prudential Center just established some kind of partnership with Yuengling.
https://www.brewbound.com/news/yuen...h-the-new-jersey-devils-and-prudential-center
https://www.brewbound.com/news/yuen...h-the-new-jersey-devils-and-prudential-center
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anon_ivydyf0amkzay
Guest
Poor Louis Brown...didn’t even lose the name battle to a sponsor...it just “quietly” went back to the RAC
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anon_ivydyf0amkzay
Guest
I have not heard that name uttered in years and TV casters HAVE to use the sponsor name is a stadium or arena has one...unless LBAC was just some touchy-feely overly sentimental gesture with no $$ associated with it?
True and the official website of Rutgers Athletics - scarletknights.com lists the facility as the RAC. I wonder when it changed?
Of course, just like we all call it Rutgers Stadium. But it’d still be nice to rake in a few dollars right? It seems like the time is right to seek sponsorship soon. The economy is on somewhat stable footing. WBB appears on the road back to national prominence, MBB doesn’t stink anymore, wrestling hosts well attended meets. It has to be worth 750k a year, no?
Well since its so good for recruiting we should just call it the Selma Hayek Center (AKA the RAC)
I could be mistaken, but I think that Rutgers kind of has not kept up the Louis Brown(who died in 1984) name on the building because Brown's son either died or does not care about Rutgers at all anymore. So, Rutgers has just gone back to calling it the Rutgers Athletic Center(not sure if it technically or legally should not be called the Louis Brown Center anymore).
If there are no Brown relatives alive or care about it that can contest the name on the building, or if a good Rutgers lawyer can make it that we can change the sponsorship name legally, we should go out and get a big sponsor again to get new sponsorship rights money.
Best of Luck,
Groz
Louis Brown was an alumnus who named Rutgers in his estate when he died. No idea how much he left to the school. They named the RAC after him a year or two after he died in the mid 80s.
There was a thread on here a few years ago about how the name was being dropped and reverting back to the RAC. Apparently the Brown family wasn't resistant to that. Maybe this was around the time of entering the B1G earlier this decade. I guess that allows Rutgers to consider corporate naming rights and something may be in the works.
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Thanks for the info. Something should be named after Louis Brown. Maybe the semi-circ drive in front of the RAC or the green or something. Maybe erect a bust of his likeness in the atrium. But given the number of corporations in NJ, somebody’s gotta want to sponsor the arena.
Ugh...F’n ND.
This doesn’t have to be a donation though. It’s a sponsorship/advertising opportunity...what about Gucci Arena? Or Puma Arena?
I think there’s still a plaque on the wall for Louis Brown on the concourse to the right of the doors that lead to the back of the stands on scorers table side. I think I read on here that it quietly reverted back in The Julie Hermann era probably to set the stage for a naming rights deal that never cane. During Pernetti’s reign he discussed seeking corporate naming rights for the RAC.
According to Gruninger oral history, Brown provided the money that enabled RU to expand the RAC capacity and add end zone seating when budget constraints had cut it down to only 6,000. But then Bloustein took half of the money and reallocated it to academics anyway.
According to Gruninger oral history, Brown provided the money that enabled RU to expand the RAC capacity and add end zone seating when budget constraints had cut it down to only 6,000. But then Bloustein took half of the money and reallocated it to academics anyway.
Ooohh. That ND. No issue with that. I thought you meant those effin Leprechauns.
Louis Brown name was removed unceremoniously, that’s why some pages (like google maps, Wikipedia, etc) still have the name listed. However there is no mention of Louis Brown as the naming rights on any Rutgers official capacity, be it website, television, or the sign out front (which is a banner that says “RUTGERS Athletic Center” hung over the old sign). The announcer at the beginning of warmups says “Ladies and gentlemen, Welcome to the RUTGERS athletic center for today’s game, featuring the ..”
Louis Brown never asked Rutgers to name it after him. They simply did it because he left a large sum of money to the school when he died. So there is no legal responsibility to keep the name even if a relative is alive.
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