Per the twitters a former NCAA enforcement head

[starkvegasdawg]

Telling aTm they should sit JFF if his case not resolved.

 

[00Dawg]

Auburn was advised to do the same thing with Cam. They went all in, and the NCAA blinked and folded. I'm hoping the embarrassment of that situation will weigh on the NCAA's minds this time around, but I'm not holding my breath. I figure they'll finish the investigation right after Manziel declares for the draft.
I'm still trying to figure out the motivation of the autograph dealer: they showed the video to ESPN, but didn't sell it to them, won't show the NCAA, and kept their identity a secret. Other than harming Manziel, a guy who did what you paid him to, what's the desired outcome?

 

[PBRME]

It was a set up.

 

[tebmsu97]

I'm still trying to figure out the motivation of the autograph dealer: they showed the video to ESPN, but didn't sell it to them, won't show the NCAA, and kept their identity a secret. Other than harming Manziel, a guy who did what you paid him to, what's the desired outcome?

Best explanation I have heard (I believe it is credited to Bruce Feldman) is that JFF ticked a couple of these guys off and this is all about payback. This was per Jack Arute on serius who was passing along Feldman's words. So this is at least third hand info

 

[WrapItDog]

Yeah I heard the XM radio Arute interview. The guy said when JFF copy writed the phrase Johnny Football all the autograph/memorabilia sellers had to remove the items for sale on the internet for fear of being sued by JFF. Turning him in was payback for getting paid to sign the stuff and then they were not able to list it for sale due to the possibility of being sued for copy write infringement or something like that.

 

[KurtRambis4]

Who says

that the NCAA was embarrassed by that?

 

[00Dawg]

Various and plenty. A quick Google turned up a number of articles from across the country, some old, some recent. It was a black eye for them, plain and simple.