""They've got to change their brand," Chavannes said. "They've got to look at everything from the uniforms to everything that they do down there from a marketing and branding standpoint. Because all of those factors matter, whether they should or should not. In today's kids world, it matters a lot. Your branding matters, your marketing matters, your uniforms. They're very, very important to the kids.""
This dude gets it.