I literally thought I was watching a movie when he was giving that speech. Who would have ever thought to turn breast cancer awareness into a pre-game speech? Turned to my wife and said, these speeches seem like some hollywood writer did them. Nuts. Guy has a real gift in that department.
I used to have to public speak for my job. At first I'd write down the whole speech and practice and practice my speech and be petrified when I got in front of people. As I got better at it I would write down a list of points I wanted to make and talk to them, looking at the list occasionally. When I got really good I'd pick a theme, think about it for a few minutes before show time and talk to the theme using standard concepts, phrases and stories I pulled out of a "grab bag". I wasn't nervous because wasn't trying to read off a sheet of paper or note cards, just talking using concepts I had talked about many times before.
It has been interesting to see how Rhule structures his talks. He picks a theme, in this case breast cancer. Then he talks to it using his standard concepts (be a servant, express gratitude, be a good man), phrases (you aren't alone, you are part of a team, someone had your back), and stories we have heard before (his mom's health problems, his mother-in-law dying from breast cancer). The rest of it he just wings it and reads his crowd to see where he is going with it.
Very effective!