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Message: <blockquote data-quote="WVUALLEN" data-source="post: 130920324" data-attributes="member: 1112294">A Brief History of the National Collegiate Athletic Association's Role in Regulating Intercollegiate Athletics.<a href="https://scholarship.law.marquette.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1393&context=sportslaw">https://scholarship.law.marquette.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1393&context=sportslaw</a>Over the past 150 years, the desire to win at virtually any cost, combined with the increases in public interest in intercollegiate athletics, in a consumer sense, have led inexorably to a highly commercialized world of intercollegiate athletics.'0 These factors have created new incentives for universities and conferences to find new ways to obtain an advantage over their competitors. This desire to gain an unfair competitive advantage has necessarily led to an expansion in rules and regulations. This proliferation of rules and the development of increasingly sophisticated regulatory systems necessary to enforce those rules, together with the importance that attaches to enforcement decisions, both economically and in terms of an institution's reputation (and derivatively its chief executive officer's career), places great strain on the capacity of the NCAA to govern intercollegiate athletics.This strain is unlikely to dissipate in the future because the pressures that have created the strain do not appear to be susceptible, in a practical sense, to amelioration. Indeed, the one certainty in the future of the NCAA is the likelihood that big time intercollegiate athletics will be engaged in the same point counterpoint that has characterized its history; increased commercialization and public pressure leading to more sophisticated rules and regulatory systems.As rules and regulatory systems continue along the road of increased sophistication, the NCAA will more closely resemble its industry counterparts. It will develop an enforcement system that is more legalistic in its nature, as regulatory proliferation leads to increasing demands for fairness. In such a milieu, chief executive officers will have to take their responsibilities for intercollegiate athletics even more seriously.10 9 It can be hoped, as well, that their involvement, and the increased involvement on the part of faculty and staff, through the certification process and otherwise, will lead to a more responsible system in terms of the maintenance of academic values. If the NCAA and those who lead at the institutional and conference levels are unable to maintain academic values in the face of economics and related pressures, the government may be less than a proverbial step away.</blockquote>

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