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Message: <blockquote data-quote="Buckaineer" data-source="post: 129432514" data-attributes="member: 1428007">The BIG 12 can only address what it can control--things such as the makeup of their own conference and whether they want to go through yearly the negative scrutiny of not having a CCG or being at the bottom of the selection process waiting for others to falter.  They can't make the playoffs expand and indeed the playoffs may never expand.Adding schools doesn't alter the strength of the BIG 12, it doesn't weaken schedules.  What it does is make it possible for the good teams in any year to not all beat one another up, to have more teams with fewer losses, to possibly have two undefeated teams going into the playoff decision weekend, as well as many other benefits in potential recruiting, fan increase, better tv ratings etc.  There is some time to consider the alternatives, but there are also things that will happen that make taking action not timeless.Next year the Big Ten will renegotiate tv contracts.  If they switch networks this is going to open up slots on the ESPN networks--lots of them that cant' be filled with the current conference makeup.  If they don't switch, they are still going to get more money and that will have implications for every power conference in the future including the BIG 12.In 2019 bowl agreements are once again up.  If the BIG 12 wants to add to its potential revenues in that area, they must address that prior to 2019.Conference networks.  The Big Ten and SEC are already making money off of theirs and some would have you believe the ACC is going to get one or get more money for some reason.  The BIG 12 has to make a decision on which way they will go soon, because within the next five years several schools existing tier 3 deals are coming up for renewal and they'll have to increase significantly in some cases to keep BIG 12 schools finances on par with other conference teamsAttacks from other conferences.  There's no reason to believe anyone in the BIG 12 is looking around.  Other conferences covet BIG 12 teams though and in 2023 the Pac 12 will renegotiate its media deals and will almost without a doubt try to attract BIG 12 teams--the BIG 12 will at that time be within two years of a new contract and must be in a strong position going forward at that time.  In 2025 the SEC may make moves because they'll likely be behind the Big Ten financially at that time.  The BIG 12 must have its eggs in its baskets to make departures unlikely after 2025.</blockquote>

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