Cracker Barrel rebranding
- Thread starter UNCLife
- Start date
It reminds me of the fatal rebranding of Roy Rogers. From this:
To this:
With several other hideous variations in between:
To this:
With several other hideous variations in between:
Why does anyone give a sh*t about what the Cracker Barrel sign looks like? I wouldn't eat there before, and changing the sign isn't going to change that.
It’s not just the sign/logo. They completely changed the dining room aesthetic and decor.
Counterpoint: If you look at their stock over the last five years, you understand why they felt a need to try something.
You've been missing out. It's delicious.
I got lucky and was seated next to a very attractive lady on a flight to Nashville a couple of years ago and she was / is a regional manager for Cracker Barrel. I told her I was surprised they decided to add alcohol to their menu and she told me at that time there were a lot of changes in the works and that the upper management felt the whole company needed and was going to get a significant makeover. She said she was very skeptical how people would like it. She was right.
What they should try is having better service and better food. Both have went down hill the last few years. Changing a logo and the country feel of the restaurant won’t change either of those.
I am mystified why anyone GAF about this. As long as I can still have my 1300 calorie breakfast on their front porch with my dog on a leash tied to the table leg, I'm good.
Because usually when things go bland it all goes bland.
From what I've read they are changing everything, not just the sign.
Breakfast is good.
And the chicken and dumplings where you get to add extra dumplings as one of your side items is a game changer
And yes....I realize how fat I sound talking about chicken and dumplings with a side of dumplings sounds.
And I also resemble it as well as I near my 51st birthday at the end of the month
Eating chicken and dumplings with a side order of extra dumplings has me catching you faster than the calendar shows HADamn, you're just a youngin'.
As long as the pancakes stay the same, I will be there. If some people decide to go elsewhere, it just means less of a wait until I get my pancakes.
“Bland” is why I keep a little bottle of Cholula with me all the time.
Yeah, I don't mean that - sometimes 1300 calories just isn't enough.
Imo, the food has really gone down in the last 2-3 years. They also did away with the molasses which was great with their biscuits for breakfast. Waitress told me there lots of complaints about that and some other things no longer on the menu. You don't change success.
You do when you hire the wrong CEO. Look at how much money that same move cost Bud Light. They still haven’t regained the ground they lost. Doubt they ever will.
Other than removing the old guy from their signs, what are they doing that makes their food taste worse?
I read a couple of articles and they were more click bait than informative, thanks internet and humans, so I really don't get why there might be an outrage.
The first step should be to stop all food producers from loading everything with sugar. Profits are not the only factor in food and healthcare, well unless you work in those industries, then **** people, it's all about the money.
Because a significant portion of our population is exceedingly resistant to change.
Not just the sign, it's a total image rebuild. Gone is the atmosphere that made it popular (let's face it, the food is generally mid to decent at best, except for the dumplings). The why is the biggest concern.
From what I read the sales have been declining for awhile. That's probably the why.
I can't say I ever went there for the atmosphere. Normally only went because my parents wanted to go there and they have certain foods that are not readily available elsewhere.