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<blockquote data-quote="Mountaineer Steve" data-source="post: 129568332" data-attributes="member: 1495432"><p>For whatever reason, the networks believe the B1G product is worth so much more than other brands. Since it is all about football, personally I would think the SEC is a bigger brand. Maybe it is the B1G, territory that makes the network assume it is that much more valuable, but the SEC is in Fla and Texas which are arguably 2 of the top three markets. Not to mention GA, which is also in the top 10</p><p></p><p>We have been told the BIG12 allows for prorata share for any 2 programs added to the league, so even if there is an additional look in clause, the networks are not going to pony additional money above and beyond.</p></blockquote><p></p>
[QUOTE="Mountaineer Steve, post: 129568332, member: 1495432"] For whatever reason, the networks believe the B1G product is worth so much more than other brands. Since it is all about football, personally I would think the SEC is a bigger brand. Maybe it is the B1G, territory that makes the network assume it is that much more valuable, but the SEC is in Fla and Texas which are arguably 2 of the top three markets. Not to mention GA, which is also in the top 10 We have been told the BIG12 allows for prorata share for any 2 programs added to the league, so even if there is an additional look in clause, the networks are not going to pony additional money above and beyond. [/QUOTE]
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