Cheez-It NIL Deal for Sellers

[PrestonyteParrot]

Cheez-It Announces NIL Deal With Starting Quarterbacks of Upcoming Citrus Bowl

The College Football bowl season is underway and some players are cashing in with their team's sponsors. Cheez-It is sponsoring this year's edition of the Citru

www.si.com

 

[Evilchicken]

I woke up feeling the cheesiest Coach!

 

[Uscg1984]

This may be the wave of the future for bowl title sponsors to incentivize play.

 

[DrMickeySC]

This may be the wave of the future for bowl title sponsors to incentivize play.

That’s actually a really good idea for the bowls. I’m sure the bowl committees see that bowls outside of the playoffs are on lousy footing, and getting worse by the year. It’s just not a profitable endeavor. Well, it is profitable because of TV money. But that money could go away if the current trends get worse. Best keep the stars on the field if you can.