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<blockquote data-quote="Buckaineer" data-source="post: 131987110" data-attributes="member: 1428007">Impossible to know what they’d get since there are too many unknowns such as how rights might be broken up, what the landscape will be for rights in a few years, or even what the exact makeup of the conference may be at that time.But even without UT or OU, what major conference has not received increases when their entire rights renew?&nbsp; Take a look at the increase for the SEC for just tier one rights for those CBS games and the increase the Big Ten gets for tier one and two rights, then consider ALL rights for the BIG 12 will be in play from their tier one two and three, the CCG and all sports too.&nbsp; There will be more teams but thats a lot more inventory to market too.The other conferences have reset the marketplace for major college sports rights— the BIG 12 wont negotiate based on pre 2012 rights agreements more than a decade later.</blockquote>

[QUOTE="Buckaineer, post: 131987110, member: 1428007"] Impossible to know what they’d get since there are too many unknowns such as how rights might be broken up, what the landscape will be for rights in a few years, or even what the exact makeup of the conference may be at that time. But even without UT or OU, what major conference has not received increases when their entire rights renew? Take a look at the increase for the SEC for just tier one rights for those CBS games and the increase the Big Ten gets for tier one and two rights, then consider ALL rights for the BIG 12 will be in play from their tier one two and three, the CCG and all sports too. There will be more teams but thats a lot more inventory to market too. The other conferences have reset the marketplace for major college sports rights— the BIG 12 wont negotiate based on pre 2012 rights agreements more than a decade later. [/QUOTE]

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