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Message: <blockquote data-quote="Volatility_rivals135605" data-source="post: 132070787" data-attributes="member: 1476288">Its somewhat funny to see Houston, Cinci, TTU, and a few others on that list that are obviously not on WVU's level when it comes to overall brand value.  They wrote that purely from a geographical perspective and not really from a overall brand value perspective, which is likely the most critical factor used in choosing programs.Geography is yesteryears perspective.On the surface, people look at WVU like its a smallfry, mainly due to the population size of the state.  In some ways we are, but we maintain a very high fan participation rate, which shows up when you break down what factors are used to formulate overall Brand Value & Revenue potential.Taking all factors in place WVU ranks in the top 30 in the country, which most wouldnt(not even myself) would have guessed.  Logo & MerchandiseFan attendanceTV ratingsStreaming packagesetcWhile our recruiting base is certainly a weakness as programs dont look at WV as a hub for recruiting, it has improved a little recently, but its still a downside.Even if some of these are given a different weighting in a conferences top secret evaluation ranking process, WVU would still be in the top 25-40, accounting for how a different weighting could slightly shift the rankings.Considering how scale & participation can now be monetized in the modern economy, WVU will have a place at the table somewhere...  From a culture perspective we fit the SEC, well.... the state does anyways, the University has continued to push left separating itself from the views of the majority of the state, so its a bit of an oddity.  We fit from a geographical and rival perspective in the ACC.  However, if FSU, Clemson, & Miami bolt, we could just be stepping into another crumbling situation there, which I believe is highly likely at this point.If the top 32 programs from Pac12, Big12, & ACC formed a super conference.  Spanning from coast to coast, North to South..  To maximize its reach for marketing, and in every market...Two Divisions of 16, each broken down into pods of 4.  Notably allowing for higher % of Rivalries, which increases participation, views, ratings, etc... By sticking the top 4 rivals in each pod(as much as possible)...EX:     East Division Pod1WVU, VATech, Syracuse, Pitt   East Division Pod2Louisville, UNC, Duke, UVA East Division pod3Okie St, TCU, Baylor, KansasEast Division pod4UCF, Houston, Cinci, GaTech____  West Division  Pod1Oregon, Washington, Utah, BYUWest Division Pod2Arizona, AState, Colorado, Texas TechWest Division Pod3Cal, Stanford, Wash St, ?West Division pod4IowaSt, KState, ?, ?You would play every program in your pod every year, then play 1 team from every other pod, giving 10 P5/Conference opponents, allowing for 1 "tune-up" game with your typical WVU vs WKU.  That creates more quality opponents, instead of only playing 9 P5s, and because you have good rivalries there is no need to play any teams from SEC or BigTen(Until you see them in the National Collegiate Championship).  This would nurture higher participation and more conference games = more revenues..You could end up with the BigTen and SEC agreeing to their own playoff system, and Championship, likewise with the new Super Conference, each would have their Champion and you could have a National Championship game between both super conferences...I would hope, at least for the Big12's sake, the new commissioner isnt going to wait around and leave its future in the hands of Notre Dame.  They need to be absolute killers right now and full blown attack mode to add as many Pac12 programs as it can..  You can figure out monetization later down the line.  If they are truly being lead by a quality businessman, they will source new revenue streams that can tap into the value of their networks data & diverse participation. Data is king, and it can now be significantly monetized, even borrowed against and rated as an asset class, so if BIg12 stays together and hopefully aggressively expands to 20, they should absolutely pursue new revenue sources to make up the difference.EX: Big12 could have its own recruiting website & shows, people can subscribe for free(Data Collection), or pay a small fee for "insiders info", or offer different program specific packages they offer as a subscription fee.  It could be their own recruiting & news network...  They need to find ways to maintain participation even in the offseason, and thats a way for people to engage.  They could also offer game replays & highlights on their networks youtube channel people can subscribe to....  Monetize that as well...Conferences are still stuck relying on TV deals when there are other secondary options to boost revenues another 25%-100% or so..This guy uses 5 ranking metrics:1. Home Attendance2. market size/share3. Valuation4. Social media following5. Average TV viewership[MEDIA=medium]6e2c65f64515[/MEDIA]</blockquote>

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