And the Rich get Richer
- Thread starter Harvard Gamecock
- Start date
What was our NIke deal worth?
PSU switched from Nike to Adidas this year on a 10-year $300 million deal.
PSU switched from Nike to Adidas this year on a 10-year $300 million deal.
Holy crap, just looked it up. Our Nike deal is 10 years, $80 million.
$300 million.....$200 million.................................................$80 million.
$300 million.....$200 million.................................................$80 million.
Well, the rich will almost always get richer because they tend to repeat their behaviors and general decision-making. So do the poor. Michigan leveraged their status as a national blue-blood brand and got a big money deal from Nike. We negotiated with Nike during one of the lowest points in our history of men's sports . . . and inked a ten year deal with them.
Regardless of when we inked the deal, We are not going to command the kind of contract Michigan or Miami are capable of securing.
$20M a year to go shopping from just one single donor.
They average another $45 million a year from their traditional donor program.
And on top of that, the AD has a "Look at Michigan" marketing program which has pulled in $200 million and aims for double that.
https://mgoblue.com/news/2026/4/15/general-michigan-athletics-celebrates-look-to-michigan-milestone
When you see just how rigged the whole thing is, I don't see how anyone can complain about more teams getting in the playoffs.
They average another $45 million a year from their traditional donor program.
And on top of that, the AD has a "Look at Michigan" marketing program which has pulled in $200 million and aims for double that.
https://mgoblue.com/news/2026/4/15/general-michigan-athletics-celebrates-look-to-michigan-milestone
When you see just how rigged the whole thing is, I don't see how anyone can complain about more teams getting in the playoffs.
Given our men’s sports history we are lucky they didn’t pay us with confederate currency.
When I use to travel for work to Chicago, Milwaukee, Cleveland, etc- I was always stunned by the sheer number of business executives I ran into at insurance and financial services firms where the CEOs and upper management people went to Michigan or Ohio State.
They look out for each other and they are an attractive customer base for sponsors of schools.
100%. When you look how tightly success over the years has been tied to talent (sharpe ratio above 90%) versus coaching, it's clear that the "we need to fire/hire" threads are largely an act of futility. It can move the needle a little, but your players and schedule rule the day.
If they aren't going to regulate the sport, the least they could do is disclose how much a school paid for their team from year to year.
Of course not, but when you are at rock bottom of a cyclical endeavor, you sure try to sign the shortest term deal possible.
Currently it doesn't appear we are in a position to dictate terms.
Does anyone know if there was a competitive offer from Under Armour, or anyone else ?
If I recall correctly, our Nike deal was worth somewhere around 75 million. 70 million worth of apparel to outfit our athletic teams, 5 million in cash.
Note: I can't swear in full confidence to these numbers. Someone on here may be able to provide the exact figures.
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