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Nike stock is falling

P

Piscis

All-Conference
Nov 30, 2001
25,370
2,937
113
Wow! You would think a company embracing Kapernick would really be a genius marketing move. I can't imagine why business would be down.

I'll never buy a Nike product.
 
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Harvard Gamecock

Harvard Gamecock

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May 5, 2014
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Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
 
J

JohnnySolo

Senior
May 6, 2011
535
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With a 4% yield it is no longer a growth stock or a dividend stock. 4% doesn't even scratch the surface on my dividend stocks.
 
P

Piscis

All-Conference
Nov 30, 2001
25,370
2,937
113
Harvard Gamecock said:
Most of Nike's problem is due to wholesale distribution issues, and more competition in China (from Chinese
brands).
There is also more serious competition with brands Hoka and On giving consumers more choices.
Nike is still the worlds largest sports apparel company, and won't be disappearing anytime soon.

Disclaimer: Not a Nike fan, I have not purchased a pair of Nike shoes (or any other product) in years
Click to expand...
I also think the fact that Nike products really aren't that good, they are a marketing machine, not a manufacturer of top quality athletic apparel, is hurting Nike. Nike is almost all style and very little substance with regards to the quality of their products.
 
18IsTheMan

18IsTheMan

Heisman
Oct 1, 2014
19,876
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I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.
 
P

Piscis

All-Conference
Nov 30, 2001
25,370
2,937
113
18IsTheMan said:
I don't know how relevant it is, but I have noticed with my kids in school that there is much less brand consciousness than when I was in elementary/middle/high school.

When I was that age, if you didn't have Nike sneakers...or at least Reebok...you were a dork loser. I, of course, wore Traxx from Kmart, so I was a dork loser. I finally got in on the ground floor with pair of basic Nikes when I was in 7th grade (purchased through layaway). However, even then, they were just Nike, and NOT Nike Air, so I still wasn't fully "in" yet. I remember the first kid to show up at school with a pair of Reebok Pumps. Classmates gathered around to look at his shoes as though he were a celebrity. It just seemed in the 80s and 90s there was intense brand awareness and peer pressure to have certain brand shoes and such.

My kids have, thus far, not expressed a single word of desiring any particular brand of anything. We take them to Target for shoes, and they are happy as can be with that.
Click to expand...

I think the parents of kids today, for all of their shortcomings as a group when it comes to parenting, learned from the silly brand consciousness of their youth that brand obsession is ridiculous. I still see (or hear about) brand obsession among the travel ball kids when it comes to equipment, but I think that is because those kids are in a bubble where they are surrounded by marketing of certain brands.

The most ridiculous thing I see is little kids, like under 10 years old, wearing Barbour wax cotton jackets. Those purchases are purely so the parents can show off their kid in a Barbour jacket. Those jackets cost around $250 and kids can really only wear them for a year, maybe two, before they outgrow them.
 
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