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Uniform Patch Sponsors: What will IOWA get? Ohio St. gets $17M/yr from JPMorganChase (incl. NIL for athletes). ND gets $20M/yr from SoFi

W

WeBeHerkin

All-American
Aug 5, 2016
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Franisdaman said:
Who Is This Owl GIF
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In Dubuque, Iowa. Where the Dolph wets his whistle
 
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OnlyTheObscure

OnlyTheObscure

All-Conference
Jul 3, 2025
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Franisdaman said:
Would UI Healthcare be a good option?
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This never made sense to me. Who is compition with UI Healthcare? Isn’t advertising just driving up the cost of healthcare? Isn’t it owned by the state anyway? Shifting healthcare money to the football team seems odd at the very least, almost pathetic.

sort like giving your spouse money and they claim it as disposable income ?

I think a big Iowa company would need to give to Iowa and Iowa state equally or risk losing customers. Yes, both fan bases are that petty. So they figure save money and keep customers by doing nothing.

best think for Iowa is more conference level sponsors. Maybe have coke and Pepsi have a bidding war. Stuff like that.
 
Franisdaman

Franisdaman

Heisman
Nov 3, 2012
17,228
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OnlyTheObscure said:
This never made sense to me. Who is compition with UI Healthcare? Isn’t advertising just driving up the cost of healthcare? Isn’t it owned by the state anyway? Shifting healthcare money to the football team seems odd at the very least, almost pathetic.

sort like giving your spouse money and they claim it as disposable income ?

I think a big Iowa company would need to give to Iowa and Iowa state equally or risk losing customers. Yes, both fan bases are that petty. So they figure save money and keep customers by doing nothing.

best think for Iowa is more conference level sponsors. Maybe have coke and Pepsi have a bidding war. Stuff like that.
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that's what i think.

the UI tries to fundraise to raise millions. why would they turn around and give it away to Iowa athletics?
 
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K

kmurpny

Sophomore
Jul 22, 2006
157
163
43
LaQuintaHawk said:
$21M for a logo patch seems appropriate, that's $3M per wave at the Children's Hospital each year ...quid-pro-quo... sign the deal.
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I realize you are joking but I wouldn’t be surprised if Iowa is able to land a deal, that it would be 1/3- 1/4 of that amount.
 
K

kmurpny

Sophomore
Jul 22, 2006
157
163
43
LaQuintaHawk said:
I predict it’ll be a lot closer to 2/3 that amount.
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I know almost nothing about coporate advertising but what company do you think would pay Iowa 14 million per year? Iowa doesn’t have anywhere near 2/3 the ratings eyeballs of OSU or half or more of the SEC.
 
93hawkeye

93hawkeye

Senior
Sep 19, 2004
385
619
93
The question is not who will be first. Nike is first. The question is who will be 2nd, 3rd and 4th
 
K

Kceasthawk@77

All-American
Feb 2, 2005
3,945
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kmurpny said:
I know almost nothing about coporate advertising but what company do you think would pay Iowa 14 million per year? Iowa doesn’t have anywhere near 2/3 the ratings eyeballs of OSU or half or more of the SEC.
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I do think you have to remember that While a team like Iowa may not have the same level of "eyes" on them per say, they play a pretty solid schedule full of quality teams and any sponcer knows that if Iowa is playing, OSU, Michigan, USC, Washington, Oregon, etc... people watching those games are watching Iowa (and their brand) at the same time. One of the benefits of playing with "the big dogs"on a weekly basis and your brand travels with you. Another reason the big 12 or whatever they are will fall farther behind.
 
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G

Gillh2o

Redshirt
Aug 31, 2025
32
40
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Kceasthawk@77 said:
Yep, Casey, Bandag, Deere, IH, somebody. We'll see what Beth can come up with. Culvers, probably not a chance. Their origins are deep in Wisconsin, and I'd bet its a cold day in hell before old Craig will be putting that on our jerseys.
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Bandag was acquired by Bridgestone(Japanese) 5DEC2006.
 
LaQuintaHawk

LaQuintaHawk

All-Conference
Jun 29, 2025
1,996
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kmurpny said:
I know almost nothing about coporate advertising but what company do you think would pay Iowa 14 million per year? Iowa doesn’t have anywhere near 2/3 the ratings eyeballs of OSU or half or more of the SEC.
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A) I said "closer" to 2/3, not exactly ...but significantly more than $5M-$7M regardless
B) the Hawkeye brand is stronger than you think, there are corporations out there that see that
 
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IACub

IACub

All-American
Sep 25, 2009
1,899
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The Iowa Hawkeyes brought to you by the Cedar Crossing Casino and Entertainment Center.

Zero conflict of interest.
 
LaQuintaHawk

LaQuintaHawk

All-Conference
Jun 29, 2025
1,996
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113
A week left to get a sponsor in place. Anyone else surprised it hasn’t happened yet?
 
H

hawkeyebob1962

Senior
Aug 14, 2025
302
453
63
LaQuintaHawk said:
Good point, some would see it as a bad look.

However, they spend money on advertising, they just pay non-profit rates.

The real issue might be whether the state would allow it.

Organization and Status
    • Public Entity: Owned by the state and affiliated with the University of Iowa Carver College of Medicine.
    • Non-profit Mission: Dedicated to patient care, medical education, and scientific research.
    • Revenues: Any financial gains are reinvested back into the hospital’s medical programs, facilities, technology, and community services.

Advertising and Marketing Activities
    • Brand Campaigns: They launch regional marketing initiatives, such as the "Making All of Iowa Better" campaign, which highlights patient stories and clinical care across the state.
    • Media Channels: Ads appear via local TV commercials, digital platforms, social media, and billboards.
    • Dedicated Staff: The health system employs internal marketing and communications managers, and regularly partners with external specialized healthcare marketing agencies.
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Kinda borderline. At what point does "non-profit" cross the line, I guess. One possible way would be to incorporate The Wave into it, maybe.
 
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