The point is to be completely wrong so that people talk about it.
Auburn and Tennessee are bigger rivals for them than Bama.I have a Clemson buddy who hates Bama more than he hates SC. He says SC has become inconsequential to him over the last 20 years or so. I wonder if he still feels that way after the last four years.
Outside of the city of Atlanta, and one ethnic group in particular, I don't think many people in Georgia think about the Saints much at all. UGA's biggest rival is probably Bama, UF or Georgia tech depending on where someone lives in the state.
I guess proximity is the only real reason for SC fans to hate UGA. It isn't like the series is a closely fought thing. I have cousins who went to UK and they put SC right up there with Louisville on their hate list.
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