The criticism for coaches comes from their insane compensation. Being a head coach now is no more difficult than 1995 but Rhule is being paid 10 million because Nebraska had a great coach 30 years ago. Rhule has not brought 25 million in value to the university...he is basically coaching at a replacement level...meaning a person could make 10% of what he is making and still have similar success. He brings no value to the university, in fact the program has lost prestige and value since he has been here. That is the problem. Matt Rhule probably could not roof a house or fix plumbing or an AC, but he makes 1000x more than those people who actually provide a useful service and not just suck value while making millions.
Rhule is paid what he is paid because that is the market. If you don't think the grind of being a head coach in today's world isn't more difficult than 1995 than you are delusional. In 1995, Osborne's had a coaches show, a couple of pressers, recruiting and he coached football. There was no NIL, no revenue sharing, no 24 hour sports cycle. His most difficult job was probably watching the police blotter to make sure he didn't have to make a phone call to get the arrest taken care of and the charges dropped. Completely different world.
Secondly, how much money a coach makes in 2026 as compared to roofers, plumbers or HVAC techs is irrelevant. Most FBS coaches make 1000 times more than those people and not all of them are winning titles and meeting expectations fans have set.
Lastly, I would say in comparison to the 2 coaches that came before him, Rhule has raised the value of the program. You and others just don't like the pace at which it is happening. Which is fine, but it doesn't make what you wrote any more truthful or accurate.