Especially diseases or syndromes. I just saw a commercial for some drug that helps with Post Partum Depression and the commercial starts "For people with Post Partum Depression, or PPD...". Is Post Partum Depression just too hard to say? This same opening line occurs in almost every pharmaceutical ad. We have all the texting abbreviations, LOL. We had the Wide Spread Panic debacle a few weeks back. Just saw the IPF in the drowning victim post and people had no clue (NFC) what that was. Can we just PS. (Please Stop)

