Iowa fans are weird because they got duped years ago to believe that they could never accomplish anything and that they should be happy with just a winning season.
PJ Fleck stole that idea when he got to Minny. That dude, while at Western Michigan, could not shut up about getting high rated recruits and playing big boys and trying to go undefeated. The second he got a job with a big paycheck, he shut up and did the iowa thing..."Gosh, we are just happy to compete and try hard and make a bowl game."
The fans fall for it and start to cheer for a winning season and nothing more.