Hated Tennessee fan here, but born and raised in the Bluegrass. I am from a Southern KY border county and was right on the Tennessee line. Do not hold it against me too bad.
My question is, where in the heck is Louisville getting all this money? We are hearing rumors around our program that we spent $18MM this portal season. We are also pretty solid at all sports, but football rosters are going to take up closer to $40-50 million to be competitive. Where is Louisville getting this unlimited bankroll for just basketball? We have completely dominated them the past 2 seasons under PK. I am amazed that someone is putting this much money into a product that the coach has no chance of going past the Sweet 16. If they add Momcilovic, that would have to put them in the $30mm portal range minimum. I would take Tennessee's class over theirs at this moment, but if they land this guy, they might truly be all in for one season. I understand somewhere like Texas Tech with oil money, but what am I missing on Louisville and their unlimited funds? Even if YUM Brands and Glow Brands are helping fund some of the NIL, I still do not see a reputable company being able to sustain that large of a budget yearly without any ROI.