From UNC this afternoon:
"The Savannah Bananas’ debut appearance in Kenan Stadium at The University of North Carolina generated more than $17.1 million in direct economic impact for the Town of Chapel Hill and the surrounding region, emphasizing the power of collaboration between the University, Carolina Athletics, local government and the business community.
"The fun two-day, two-game event – which saw Carolina Athletics transform its football field into a family-friendly baseball spectacle April 11-12 -- hosted more than 100,000 fans, delivering a significant boost to the local economy. The $17.1 million in direct tourism spending includes money spent by visitors for hotels, parking, concessions, merchandise and transportation. In addition, the event generated an additional $7.2 million in indirect economic impact, which includes vendor hiring, retailer restocking and additional services needed to support tourism."
“It was really special to see our University, Department, Town and local businesses come together to host such an impactful and memorable event,’’ said Steve Newmark, Executive Associate Director of Athletics at UNC. “Bringing these two games to Kenan Stadium not only allowed us to introduce new visitors to Chapel Hill, but also helped strengthen our local economy in ways we hope to duplicate in the future.”
"The Savannah Bananas’ debut appearance in Kenan Stadium at The University of North Carolina generated more than $17.1 million in direct economic impact for the Town of Chapel Hill and the surrounding region, emphasizing the power of collaboration between the University, Carolina Athletics, local government and the business community.
"The fun two-day, two-game event – which saw Carolina Athletics transform its football field into a family-friendly baseball spectacle April 11-12 -- hosted more than 100,000 fans, delivering a significant boost to the local economy. The $17.1 million in direct tourism spending includes money spent by visitors for hotels, parking, concessions, merchandise and transportation. In addition, the event generated an additional $7.2 million in indirect economic impact, which includes vendor hiring, retailer restocking and additional services needed to support tourism."
“It was really special to see our University, Department, Town and local businesses come together to host such an impactful and memorable event,’’ said Steve Newmark, Executive Associate Director of Athletics at UNC. “Bringing these two games to Kenan Stadium not only allowed us to introduce new visitors to Chapel Hill, but also helped strengthen our local economy in ways we hope to duplicate in the future.”
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