Why are Baseball players given any NIL school controlled money?

Bulldog Bruce

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I was thinking about how I was born in the wrong time and how it would have been different to earn all that money playing at State. Then I wondered since all these accountants have pointed out how all college Baseball teams are in the red, why is anyone giving any NIL money to the players at all?
 

aTotal360

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Nov 12, 2009
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Probably just because the collectives want to be able to brag about the amount of money raised and distributed. But to your point, a brand could directly pay a player.
 
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HailStout

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I would argue that contributions to schools in the SEC, Big 10, etc are much higher from alumni in general whenever their teams are winning. State fans care a lot about the baseball team. Maybe the team its self is in the red, but I’m betting contributions to the school in general and to the NIL specifically have gone up since we hired Oak.

to be clear, I also just pulled all of that out of my rear end. But it sounds good.
 

johnson86-1

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I was thinking about how I was born in the wrong time and how it would have been different to earn all that money playing at State. Then I wondered since all these accountants have pointed out how all college Baseball teams are in the red, why is anyone giving any NIL money to the players at all?
Fans give money to sports they care about. Definitely any revenue sharing should only go to football and men's basketball if you were treating it like a business. They're the only ones with "profit" to distribute, and it doesn't make sense to share revenue with players when expenses for their sport aren't being covered by the revenue they're generating.

But there is still the Title IX battle to be fought over revenue sharing, so we'll see how that ends up.
 

Dawgzilla2

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College sports is never been about turning a profit. Revenue is generated, especially in football, but that money is all used up within the athletic department.

College sports used to be about providing athletics as an element of a well rounded education, but those days are long gone.

Now the only real purpose for College athletics is PR, particularly alumni relations, student recruiting, and building the college brand in general. Plus merchandising, which I dont even know how licensing is split between the University and its Athletic department.

While Athletics are dependent on large donations from benefactors, having strong showings in athletics also generate university donations, and student enrollment.

So, its up to the school to determine how much return it is getting for its expenses in individual sports.

MSU generates a tremendous amount of alumni good will from having a winning baseball team. Other schools probably dont see the same support, but State needs to spend pretty much whatever it takes.

And, yes, there's always the challenge of trying to balance the ROI of one sport against the money you cant spend on other sports. You have to guage what the alumni want.
 

Bulldog Bruce

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Probably just because the collectives want to be able to brag about the amount of money raised and distributed. But to your point, a brand could directly pay a player.
You are correct but I am meaning about the NIL money controlled by the school. I always said there should be no NIL money from the school, just don't prevent the players from earning money on their own.
 

Bulldog Bruce

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College sports is never been about turning a profit. Revenue is generated, especially in football, but that money is all used up within the athletic department.

College sports used to be about providing athletics as an element of a well rounded education, but those days are long gone.

Now the only real purpose for College athletics is PR, particularly alumni relations, student recruiting, and building the college brand in general. Plus merchandising, which I dont even know how licensing is split between the University and its Athletic department.

While Athletics are dependent on large donations from benefactors, having strong showings in athletics also generate university donations, and student enrollment.

So, its up to the school to determine how much return it is getting for its expenses in individual sports.

MSU generates a tremendous amount of alumni good will from having a winning baseball team. Other schools probably dont see the same support, but State needs to spend pretty much whatever it takes.

And, yes, there's always the challenge of trying to balance the ROI of one sport against the money you cant spend on other sports. You have to guage what the alumni want.
This is the answer. Baseball is advertising for MSU. Advertising is an expense in any business. But bringing 14,000 people to campus and generating excitement for the fan base. That helps generate money even though you can't directly tie it to the actual event.
 

Perd Hapley

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You are correct but I am meaning about the NIL money controlled by the school. I always said there should be no NIL money from the school, just don't prevent the players from earning money on their own.
There isn’t really any NIL money “controlled by the school”. Not enough to really matter, anyway. I mean, on paper, there is, and there are protections in place to allow for plausible deniability there. But, the reality is wealthy folks write big checks, and they don’t leave a lot of room for misinterpretation for what those checks are for.

The smaller pooled amounts from a few thousand fans who do $10-$20 a month or round up their Oby’s ticket…..yeah, that’s more of a true “collective” decision. But the big donors have a big say in where that money goes, too.
 

Bulldawg77

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You’re going to see schools provide less and less NIL to baseball. You are already starting to see it. Smart fan bases understand it’s not a long term investment sport. I could see some major schools actually cut baseball completely
 

OG Goat Holder

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Probably just because the collectives want to be able to brag about the amount of money raised and distributed. But to your point, a brand could directly pay a player.
You are correct but I am meaning about the NIL money controlled by the school.
Yeah that what I was going to say, Bruce is talking 20.5M rev share. Theoretically it flows from the TV money, so that's how it should be distributed, which means very little to baseball. But the way it's set up is that it's just another expense, and not tied to actual revenue. So essentially the schools can prioritize how they want, among the TV money and donor money. And that's what the accountants won't ever understand. Until there is a lawsuit where football players demand all the rev share, this is how it's going to be.

I always said there should be no NIL money from the school, just don't prevent the players from earning money on their own.
Agree, rev share from the school is the worst decision ever made. They could have settled the suit without rev share. But oh well, toothpaste is out of the tube.

If the NCAA has just allowed NIL (outside the school) back during the SMU situation, we'd be a lot better off by now.
 

OG Goat Holder

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There isn’t really any NIL money “controlled by the school”. Not enough to really matter, anyway. I mean, on paper, there is, and there are protections in place to allow for plausible deniability there. But, the reality is wealthy folks write big checks, and they don’t leave a lot of room for misinterpretation for what those checks are for.

The smaller pooled amounts from a few thousand fans who do $10-$20 a month or round up their Oby’s ticket…..yeah, that’s more of a true “collective” decision. But the big donors have a big say in where that money goes, too.
20.5M is directly controlled by the school.
 

OG Goat Holder

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You’re going to see schools provide less and less NIL to baseball. You are already starting to see it. Smart fan bases understand it’s not a long term investment sport. I could see some major schools actually cut baseball completely
Yes, you will see this. But you won't see it at MSU.
 

Maroon13

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To answer the question, it seems to me ...

with Rev share in place now, the NIL funds paid by schools are ... to either match or pay above and beyond other schools offers to land/keep at player at their school.

Say LSU allocates 10% of their Rev share to baseball. State allocates 8%. Then we are making up that 2% with nil payments.

nil from a school can be simply a supplement to rev share to offer a larger compensation package to a player.
 
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OG Goat Holder

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And so is SEF funds and what ever this 1878 generates. I assume the school controls which athlete gets money from those entities and how much.
SEF is under the school. It just creates revenue just like TV money. It's still maxed annually at 20.5M.

1878 is not contractually controlled by the school.
 
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Bulldog Bruce

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There isn’t really any NIL money “controlled by the school”. Not enough to really matter, anyway. I mean, on paper, there is, and there are protections in place to allow for plausible deniability there. But, the reality is wealthy folks write big checks, and they don’t leave a lot of room for misinterpretation for what those checks are for.

The smaller pooled amounts from a few thousand fans who do $10-$20 a month or round up their Oby’s ticket…..yeah, that’s more of a true “collective” decision. But the big donors have a big say in where that money goes, too.
I thought this whole collective thing allowed for communication between them and the school? I consider communication control. I don't figure the collective is offering money to kids the school doesn't want.
 

Bulldawg77

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SEF is under the school. It just creates revenue just like TV money. It's still maxed annually at 20.5M.

1878 is not contractually controlled by the school.
Incorrect. You can raise from the collective how ever much you can. The only part the schools have control over is the 20.5 REV share. NIL and collectives still exists
 

Perd Hapley

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20.5M is directly controlled by the school.
That’s revenue share money, not NIL collective money.

But if you’re stating that in regards to OP’s question, not much of that at all goes to baseball. It’s $15-16 million for football, maybe $3-4 million for men’s basketball, and like $1 million for literally everything else (baseball, WBB, softball, etc.).
 

Bulldawg77

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That’s revenue share money, not NIL collective money.

But if you’re stating that in regards to OP’s question, not much of that at all goes to baseball. It’s $15-16 million for football, maybe $3-4 million for men’s basketball, and like $1 million for literally everything else (baseball, WBB, softball, etc.).
Try about 28-30MM for football. 14-15 for MBB and probably about 2 to 3 on baseball(most of that is NIL collective money).
 

Perd Hapley

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I thought this whole collective thing allowed for communication between them and the school? I consider communication control. I don't figure the collective is offering money to kids the school doesn't want.
They can communicate with the school.

1) They can sign revenue share agreements directly tied to school’s athletic budget and revenue streams. This is not NIL.

2) They can sign with school’s official NIL collective. These were supposed to go away or be heavily regulated under the new rules implemented last year, but, yeah, that didn’t happen at all. This is NIL, the version is “controlled by the school” that I was talking about above.

3) They can sign 3rd party NIL agreements with other private entities / businesses, unaffiliated with the school.

Athletes can sign deals under all 3 categories, if they want.

The only major difference in these 3 methods is #1 doesn’t require clearance by the CSC, whereas 2 & 3 do require the clearance. However, the clearance is just a kangaroo court rubber stamp process that means nothing, as everyone knew it would be. Even the rejected deals just get slightly tweaked, and pass the 2nd or 3rd time through without fail.

The reality is that all three entities work together to raise and allocate funds. Revenue share is the easiest way to sign someone to a preposterous, over-the-top deal like Kansas just did with that basketball player. When that happens, it requires categories 2 & 3 to make up the shortfall with deals that would have been covered under revenue share, but still can reasonably pass the smell test as “legit NIL”.

All the above is a great example of why profit / loss statements on individual sports or schools are totally meaningless now. It’s all just a big shell game.
 
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Perd Hapley

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Try about 28-30MM for football. 14-15 for MBB and probably about 2 to 3 on baseball(most of that is NIL collective money).
🤦🏻‍♂️ That’s not all revenue share money. The revenue share is capped at $20.5 million for everybody.

The $30 million for football (if it’s even accurate) is $15 million from revenue share and $15 million from NIL.

For comparison, Indiana had $6-$8 million more in NIL than that. Texas had double the amount. Everyone is spending the same $15-$16 million on football, with rare exceptions like UConn who are heavily investing in basketball instead.
 

Bulldawg77

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🤦🏻‍♂️ That’s not all revenue share money. The revenue share is capped at $20.5 million for everybody.

The $30 million for football (if it’s even accurate) is $15 million from revenue share and $15 million from NIL.

For comparison, Indiana had $6-$8 million more in NIL than that. Texas had double the amount. Everyone is spending the same $15-$16 million on football, with rare exceptions like UConn who are heavily investing in basketball instead.
That’s exactly what I was trying to say. Again you didn’t thing we would have that much this past portsl cycle and we will increase thst this coming season as well
 

Perd Hapley

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That’s exactly what I was trying to say. Again you didn’t thing we would have that much this past portsl cycle and we will increase thst this coming season as well
We didn’t have much this portal cycle, and it shows. Big time.

NIL number is all that matters, because everyone has the baseline revenue share $15 million. We’re spending 50% of what our immediate competition is on NIL, and only 60-70% of what other successful schools with less talent like Indiana are spending. We’re not in a good spot.
 

The Peeper

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This is the answer. Baseball is advertising for MSU. Advertising is an expense in any business. But bringing 14,000 people to campus and generating excitement for the fan base. That helps generate money even though you can't directly tie it to the actual event.
1000012568.jpg
 
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Anon201138

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No collegiate baseball player should be making any NIL money, I guess beyond what their scholarship is.

I was the one who posted the baseball, and entire athletic department numbers. And it showed in black and white that baseball was the biggest money losing sport at MSU.

The women’s basketball national championship had a larger audience than the 2025 CWS final. Women’s basketball had a larger regular season TV viewership than college baseball in 2025.

I see above people saying that it’s an advertising expense, that it brings a lot of attention the university. Our women’s basketball upsetting UConn and making the national championship brought more eyes and national recognition to MSU than winning the CWS. This is not an opinion, just publicly available viewership facts.

The same people who talk about how even if our baseball team loses money it is still a great advertisement for MSU, would throw a fit if we started shelling out millions on our women’s basketball roster.
 
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Maroon13

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This reads like a what's on first. Who is on second.

In my mind, rev share = money paid to players from the school

NIL = money earned by the players themselves directly from collectives or real endorsements.

My understanding is players can earn as much as they want from nil (money outside the school) and it doesn't count against the schools 20.5.
 

Dawgzilla2

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No collegiate baseball player should be making any NIL money, I guess beyond what their scholarship is.

I was the one who posted the baseball, and entire athletic department numbers. And it showed in black and white that baseball was the biggest money losing sport at MSU.

The women’s basketball national championship had a larger audience than the 2025 CWS final. Women’s basketball had a larger regular season TV viewership than college baseball in 2025.

I see above people saying that it’s an advertising expense, that it brings a lot of attention the university. Our women’s basketball upsetting UConn and making the national championship brought more eyes and national recognition to MSU than winning the CWS. This is not an opinion, just publicly available viewership facts.

The same people who talk about how even if our baseball team loses money it is still a great advertisement for MSU, would throw a fit if we started shelling out millions on our women’s basketball roster.
I've appreciated your number crunching on this stuff, very much. But what you cannot calculate from the available spreadsheets are how much money got donated to the University based on the performance of our baseball team (or any other sport), or how having those competitive baseball weekends improved student life resulting in improved student recruiting and retention, and, later, increased alumni donations from those students.

Those numbers probably dont even exist in a tangible form, since most people dont rely on one single factor for their allegiance to MSU. Its up to the President and AD to guage the value of each sport via alumni and student feedback.

I suppose they can more directly measure merchandise royalties based on specific sports, but even that is a little vague.

Its okay for baseball to be the biggest money loser if its responsible for increased donations and revenue in other areas.

Im not a fan of women's basketball, but enough people supported the team that I DO think we should have spent the money necessary to maintain that level of success. But I dont know if women's basketball was generating the type of University ROI that baseball does. Maybe it could, but as I said above there aren't any spreadsheets that measure that.
 

Bulldog Bruce

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You guys are arguing semantics. Are any schools getting players they don't want due to these collectives? Are collectives giving players money and they then attend a different school? I know there are some players with national and local commercials that they get after they are somewhere. Otherwise the collective is coming up with those additional dollars at the behest of the school. Hence the school controls it.
 

Perd Hapley

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You guys are arguing semantics. Are any schools getting players they don't want due to these collectives?
Not sure how the answer to this question is relevant, but the same could be asked of fully privatized NIL. In general, the answer to both is “it depends”. For example, it’s very possible that Lebby has wanted to use some collective money to close the deal on a WR, but 70% of money needed was earmarked for a baseball player. Or vice versa.

It’s MSU, so there’s going to be quite a few scenarios like that where we’re having to settle for a perceived lesser player on one side or the other. Whether that means we got “somebody we didn’t want” is kind of in the eye of the beholder.

Are collectives giving players money and they then attend a different school?
Yes, but doing so the following year, typically.

I know there are some players with national and local commercials that they get after they are somewhere. Otherwise the collective is coming up with those additional dollars at the behest of the school. Hence the school controls it.
I think a better phrasing is that the school coordinates it. They have legal infrastructure, marketing, ensure deals are suitable to clear the CSC, contain the proper language and protections for breach of contract from players’ side, etc. They also have a direct line to the coaching staffs to let them know what they have available and earmarked to them.

But they do NOT have full autonomy over who gets paid how much, how much to each sport, etc. Donors have a very big say how that gets spent, contract duration, etc. even with collective money. So, going back to the original question, are schools deciding how much baseball gets for collective NIL…..not really. Majority of that money is already earmarked in some way, shape, or form.
 
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