As we're seeing, in the era of pay-for-play, the Kentucky brand holds zero value. Players will come play for Golden, Pitino, Hurley, May, etc, or they'll play for Pope if they're the highest bidder. Kentucky having a "22 million dollar roster" (complete BS, anyone with a brain knows this) furthers the argument that the Kentucky brand means nothing. Duke and Florida have excellent coaches/recruiters, and have an enormous payroll. Kentucky basketball as we know it, is dead.