OT: Nebraska unveils future upgrade plans for Memorial Stadium after 2026 season

NickRU714

Heisman
Aug 18, 2009
14,139
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Can anyone let me know where Rutgers ranks in "donations" among all these 19 professional teams thst they are competing against?
Presumably last?

Nobody is "donating" $10,000 to the Giants, Jets or Yankees.
Someone may be spending $10,000 on season tickets for a season. But how many people?
Yankee Stadium seats 46k. Maybe less than 20k people are spending $10k a year?

How many are spending $10k+ on Knicks tickets? 5k people?

Reminder that NJ alone has 9 MILLION people.
 
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RUTGERS95

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and which of these states with no pro competition have anywhere near the 20 mil or so people in the immediate area which would include NYC and NJ?
upwards of 30mm, 6% of US population
the pro teams angle is just another excuse

win and we fill the stadium and get support. continually win and you build a brand that can compete with anything
 

RU#1fan

Heisman
Mar 7, 2003
23,645
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and which of these states with no pro competition have anywhere near the 20 mil or so people in the immediate area which would include NYC and NJ?
None obviously with NY/NJ the largest SMA in the country by far.
What they have is tradition that is so strong that over 10% of the population is attending games on any given Saturday. We can’t get anywhere near 10% of the Middlesex County population to attend a games. Or even 5%. When the product stops sucking maybe.
 

DJ Spanky

Heisman
Jul 25, 2001
48,600
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Some of you don't get it.

Nebraska has a ton of fans, both alumni and ordinary state residents, who will drop 5 figures just to fly in for a weekend to view a home game. I don't give a crap if Rutgers is winning National Championships, we don't have fans like that and never will. It's a completely different culture out there.
 
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Fat Koko

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Rutgers athletics led the B1G in "direct state and other government support" in 2025.

Rutgers also led the conference in student fees mandated to athletics in 2025. The board of governors approves this budget, and the state controls the BoG by appointing 8 of its 15 members. Next year's budget features a 13% increase in fees Rutgers students must pay to the athletics.

This state-directed support to Rutgers athletics totals more than $20 million annually. Most B1G athletics departments get zero direct state and other government support and zero from student fees.

The state-controlled BoG approved head coach contracts for football and men's basketball and approves the athletic department budget. Under the state's direct oversight and approval, Rutgers football and Rutgers basketball rank in the top 10 on coach and staff spending.


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RUTGERS95

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Sep 28, 2005
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None obviously with NY/NJ the largest SMA in the country by far.
What they have is tradition that is so strong that over 10% of the population is attending games on any given Saturday. We can’t get anywhere near 10% of the Middlesex County population to attend a games. Or even 5%. When the product stops sucking maybe.
has nothing to do with the pro teams vs college teams. Rutgers doesn't win, doesn't offer anything of substance for the curious fan much less the hard core fans (which is slowly walking away I might add)

Rutgers needs to win, top to bottom the school needs to change the mindset to think BIG and act BIG. We can no longer accept being less than mediocre.

again, where Rutgers could market itself they don't. The school is one giant case study in how to trip at every turn.
That's the kicker right there. I do not see that happening any time soon if at all.
agree and it's unfortunate.
 

DJ Spanky

Heisman
Jul 25, 2001
48,600
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Rutgers ... doesn't offer anything of substance for the curious fan ...

Yup, which makes me so frustrated for the cancellation of the Spring Game. The last few years I've invited a number of people to the Spring Game and the Spring Tailgate we run. The enticement has been everything is free, that we run a kick-*** tailgate (IMHO) and that it's a great way to spend a spring weekend hanging out in a field, cooking, drinking, having fun, then heading into a free game with a lot of incentives. It's all about exposing this to people who aren't even aware of it. And now that's gone.
 

RUTGERS95

Heisman
Sep 28, 2005
32,132
46,640
113
Yup, which makes me so frustrated for the cancellation of the Spring Game. The last few years I've invited a number of people to the Spring Game and the Spring Tailgate we run. The enticement has been everything is free, that we run a kick-*** tailgate (IMHO) and that it's a great way to spend a spring weekend hanging out in a field, cooking, drinking, having fun, then heading into a free game with a lot of incentives. It's all about exposing this to people who aren't even aware of it. And now that's gone.
this makes no sense to me. the spring game should not be cancelled, not sure why it was to be honest.

Rutgers needs to win now and it needs to move on from Greg. Greg is holding us back at this point.
 

Leonard23

Heisman
Feb 2, 2006
30,130
12,347
113
has nothing to do with the pro teams vs college teams. Rutgers doesn't win, doesn't offer anything of substance for the curious fan much less the hard core fans (which is slowly walking away I might add)

Rutgers needs to win, top to bottom the school needs to change the mindset to think BIG and act BIG. We can no longer accept being less than mediocre.

again, where Rutgers could market itself they don't. The school is one giant case study in how to trip at every turn.

agree and it's unfortunate.
Why do more people go to Jets games then while they've been mostly terrible? More people go to Rutgers games for the Boardwalk and tailgating these days, which are fantastic, rather than the actual game, so they do offer something for curious fans. Winning will bring back the fairweather fans at times, but they're fickle and would rather go watch the Jets lose than spend $ at Rutgers.
 

Fat Koko

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On the competitive market position of Rutgers sports, let's use the analogy of shopping centers.

Livingston Mall, at first glance, appears to be a sure thing. Located in a rich suburb surrounded by rich suburbs in middle of North Jersey, population ~6 million. Perfect for retail real estate. Simon Property Group, the best retail real estate operator in the world, paid more than $500,000,000 for Livingston Mall in 1998.

Today, Livingston Mall is dead.

How did that happen? Ferocious competition in the market area. Short Hills, Garden State Plaza, Bridgewater Commons, Menlo Park, Jersey Gardens, Woodbury Common, rich suburbs with nice main streets, plus New York City.

Turn to Lincoln, Nebraska, metro area population 350,000, less than half the population of Middlesex County and less than 10% North Jersey's population. Lower incomes and lower wealth. One mall there, Gateway Mall. Terrible population and income demographics versus Livingston Mall. Yet Gateway Mall in Lincoln does fine, evidenced by the fact it was purchased by CBL Properties, a NYSE traded company, for $44 million last month. Why? The property thrives because the nearest competition is in Omaha, 60 miles away.

We can use sports too. The US has more 6'4", 240 pound guys of any country in the world, by far, and a lot of them can run and catch a ball. For this reason, people say the US is a sleeping giant in rugby.

Why is the US bad at rugby then?

Competition from high school and especially college football, plus basketball and baseball. The top division, FBS, employs 14,000 players in late teens and early twenties who enjoy world class training facilities, play in front of big crowds, and now get paid. Rugby can't compete. The US failed to qualify for the last Rugby World Cup because the US could not get through a losers bracket of Kenya, Hong Kong, Portugal, and US. On paper, the US should destroy these countries in a physical sport requiring big bodies, but doesn't. Kenya, Hong Kong, and Portugal don't have a lot of 6'4", 240 pound guys, but these athletes play rugby.

Rutgers athletics is like the Livingston Mall and US rugby - overwhelmed by the competition.
 
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RUTGERS95

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Yup, which makes me so frustrated for the cancellation of the Spring Game. The last few years I've invited a number of people to the Spring Game and the Spring Tailgate we run. The enticement has been everything is free, that we run a kick-*** tailgate (IMHO) and that it's a great way to spend a spring weekend hanging out in a field, cooking, drinking, having fun, then heading into a free game with a lot of incentives. It's all about exposing this to people who aren't even aware of it. And now that's gone.
coming back, and sorry to all if I missed it but why was the spring game cancelled?
 

OntheBanks

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Jul 26, 2001
13,224
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and which of these states with no pro competition have anywhere near the 20 mil or so people in the immediate area which would include NYC and NJ?
How many of the states have local TV stations that promote the Home college teams and could give a xyz about any pro teams. How much TV coverage of RU sports is there on your TV? How many Local TV stations in Nebraska, Iowa, Indiana, Illinois, Wisconsin, Minnesota, Pennsylvania? How many in NJ?
Let's also think about the local newspapers. Free advertising, which we don't get. You don't get fans if you don't get any coverage.
 
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yesrutgers01

Heisman
Nov 9, 2008
122,436
38,184
113
we know why State Penn gets so many fans. But, somehow they are super broke. but if you take Pa/Ill(because of chicago) out of the mix. those other states combined, are just under our local population.

It is not about the pro competition. It is about our ****** marketing, our poor results and the way Rutgers has treated Alumni and past athletes.
 
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RU#1fan

Heisman
Mar 7, 2003
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has nothing to do with the pro teams vs college teams. Rutgers doesn't win, doesn't offer anything of substance for the curious fan much less the hard core fans (which is slowly walking away I
Agree with the majority of your post with the exception that pro teams vs.college teams has no impact. If there were no Pro Football teams within 60 miles of Rutgers you still think we only draw 35,000 actual fans to games ? Absolutely not. Full house every game. The reality of the situation we need to improve that pitiful performance on the field at this stage.
 
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RUTGERS95

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Sep 28, 2005
32,132
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Agree with the majority of your post with the exception that pro teams vs.college teams has no impact. If there were no Pro Football teams within 60 miles of Rutgers you still think we only draw 35,000 actual fans to games ? Absolutely not. Full house every game. The reality of the situation we need to improve that pitiful performance on the field at this stage.
the issue is that history validates my view. We had sold out stadiums, we had a wait list for seating

the issue really is that Rutgers just sucks and whether you, me, the Pope, or anyone agrees with it, parking blows and people simply don't want to take a bus.

it's like ND where marketing tells everyone they are great and relevant despite not having a NC since 1988, pro teams are not killing attendance at Rutgers
 

huskersalways

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The fan base is very mixed about doing the upgrade. South stadium is still original from 1964(I think). They never redid any of it because there are under ground locker rooms that are for visiting team stuff and the base of the structure isn’t good enough to use for updating. Therefore the whole South end is coming down and start from scratch on it. That is where a large amount of the cost will be. It will be nice to tie the East, West and South stadiums together and to also have the amenities that are going under south stadium. There are a large number of club seating being added and also better amenities on the East and West side. At least the aren’t doing the hotel/condos in South stadium which was in an original plan about 3 years ago.

the NU athletic department is different than almost all other D-1 schools. It operates as its own entity as far as money is concerned. They operate under the BOG but financially they are separate from the academic side.
the get no institutional support and no student fees. However the students do have to purchase tickets if want to attend games but I think it’s like $10 or $25 depending on the sport.
The athletic side pays the academic side around $10mil annually to cover the academic advisers the kids use and for tutors. The athletic side pays its own way for everything. If the athletic side doesn’t have the money they have to raise it, borrow it, or use bonds. The academic side is not permitted to help them.
NU went to this way of doing things back in the 60’s. They started raising their own money for things like the training table(that was started at NU) and for facilities that would separate NU from other schools. There were several clubs around the state formed that donated money, beef, and whatever the athletic department wanted. They kept it all a small amount got you access to cheaper tickets and priority seating. From the 60’s through the 80’s the athletic department never paid a dime for beef, chicken, or pork. It was all donated and raised on ranches and farms around the state. That made people feel like they were part of the program and so during that period and still today people all over the state and country still like that connection. You didn’t have to go to school there, but most grew up in Nebraska and still live here or when they left Nebraska they still wanted that connection so they kept sending money.
As crazy and stupid as it is people still want the best of everything not just for football but every sport the school has. There is even a separation between pride in the school and pride in the athletic department. People squabble about the school on a lot of stuff but the athletics is our common ground.
there’s also a lot more money in Nebraska than most people think and it’s old money. Farms and ranches handed down for a few generations that the land has been paid for years and their value is huge. All the little small towns scattered throughout the state have a ton of families worth 10’s of millions that have no issue helping good ole NU.
 

RU#1fan

Heisman
Mar 7, 2003
23,645
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the issue is that history validates my view. We had sold out stadiums, we had a wait list for seating

the issue really is that Rutgers just sucks and whether you, me, the Pope, or anyone agrees with it, parking blows and people simply don't want to take a bus.

it's like ND where marketing tells everyone they are great and relevant despite not having a NC since 1988, pro teams are not killing attendance at Rutgers
Parking can be resolved in a minute. Allow parking along the Golf Course just like they do in Ann Arbor at the University of Michigan.
 
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Fat Koko

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The fan base is very mixed about doing the upgrade. South stadium is still original from 1964(I think). They never redid any of it because there are under ground locker rooms that are for visiting team stuff and the base of the structure isn’t good enough to use for updating. Therefore the whole South end is coming down and start from scratch on it. That is where a large amount of the cost will be. It will be nice to tie the East, West and South stadiums together and to also have the amenities that are going under south stadium. There are a large number of club seating being added and also better amenities on the East and West side. At least the aren’t doing the hotel/condos in South stadium which was in an original plan about 3 years ago.

the NU athletic department is different than almost all other D-1 schools. It operates as its own entity as far as money is concerned. They operate under the BOG but financially they are separate from the academic side.
the get no institutional support and no student fees. However the students do have to purchase tickets if want to attend games but I think it’s like $10 or $25 depending on the sport.
The athletic side pays the academic side around $10mil annually to cover the academic advisers the kids use and for tutors. The athletic side pays its own way for everything. If the athletic side doesn’t have the money they have to raise it, borrow it, or use bonds. The academic side is not permitted to help them.
NU went to this way of doing things back in the 60’s. They started raising their own money for things like the training table(that was started at NU) and for facilities that would separate NU from other schools. There were several clubs around the state formed that donated money, beef, and whatever the athletic department wanted. They kept it all a small amount got you access to cheaper tickets and priority seating. From the 60’s through the 80’s the athletic department never paid a dime for beef, chicken, or pork. It was all donated and raised on ranches and farms around the state. That made people feel like they were part of the program and so during that period and still today people all over the state and country still like that connection. You didn’t have to go to school there, but most grew up in Nebraska and still live here or when they left Nebraska they still wanted that connection so they kept sending money.
As crazy and stupid as it is people still want the best of everything not just for football but every sport the school has. There is even a separation between pride in the school and pride in the athletic department. People squabble about the school on a lot of stuff but the athletics is our common ground.
there’s also a lot more money in Nebraska than most people think and it’s old money. Farms and ranches handed down for a few generations that the land has been paid for years and their value is huge. All the little small towns scattered throughout the state have a ton of families worth 10’s of millions that have no issue helping good ole NU.

The numbers tell the story.

1776746094735.png
 

DHajekRC1984

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New Jersey sends a lot of students to out-of-state colleges for happy reasons. The state's high schools produce a lot of high potential college students and New Jersey is a rich state (#1 in millionaire households) so more families can afford higher out-of-state tuitions.

Rich New Jerseyans buy NFL teams. Wilf family - Vikings, Johnson family - Jets, David Tepper - Panthers.

New Jersey, like New York and the six New England states, is just a hard place for college sports to get fans interested. The only exceptions are UConn basketball and college hockey in Boston. I don't see this changing any time soon.
Yeah. I wonder if this has anything to do with the way education is or has been viewed around here with the Ivy's and age of the schools. Also the more Liberal mindset of the Northeast (that's not meant as a hit). Education over athletics vs. Education with Athletics. There is certainly a different mindset.
 
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DJ Spanky

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coming back, and sorry to all if I missed it but why was the spring game cancelled?

To my knowledge there was never a valid reason given. (If someone knows, please correct me if I'm wrong.) What was floated around was that they didn't want to have any tape on any of the backup players who might be poached or that they wanted to be able to focus on meshing all of the new parts on the defensive side of the ball or that it would be too much of a distraction. Regardless in my opinion it's just another PR fail. We literally now have no fan interaction with the team since the last home game in 2025 (11/29) and the first home game in 2026 (09/03).
 

RUTGERS95

Heisman
Sep 28, 2005
32,132
46,640
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To my knowledge there was never a valid reason given. (If someone knows, please correct me if I'm wrong.) What was floated around was that they didn't want to have any tape on any of the backup players who might be poached or that they wanted to be able to focus on meshing all of the new parts on the defensive side of the ball or that it would be too much of a distraction. Regardless in my opinion it's just another PR fail. We literally now have no fan interaction with the team since the last home game in 2025 (11/29) and the first home game in 2026 (09/03).
I hope those were not the reasons at all. awful if true

thanks
 

RUTGERS95

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32,132
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Yeah. I wonder if this has anything to do with the way education is or has been viewed around here with the Ivy's and age of the schools. Also the more Liberal mindset of the Northeast (that's not meant as a hit). Education over athletics vs. Education with Athletics. There is certainly a different mindset.
it's all noise, we've almost 10mm in NJ alone. Win and we can have support, win consistently and you now have a brand

Rutgers football is just a poor product and like it or not, people can want Rutgers to do well but its' hard to have pride in a school's athletic program that has shot itself in the foot at every race start. it's maddening..........
 

Knight Shift

Heisman
May 19, 2011
88,849
86,867
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To my knowledge there was never a valid reason given. (If someone knows, please correct me if I'm wrong.) What was floated around was that they didn't want to have any tape on any of the backup players who might be poached or that they wanted to be able to focus on meshing all of the new parts on the defensive side of the ball or that it would be too much of a distraction. Regardless in my opinion it's just another PR fail. We literally now have no fan interaction with the team since the last home game in 2025 (11/29) and the first home game in 2026 (09/03).
Ohio State, USC, Indiana, Michigan and Penn State just saved a bundle on drones and spies they were going to send to the Rutgers Spring game to see who they could poach. . . . . .
 

DHajekRC1984

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it's all noise, we've almost 10mm in NJ alone. Win and we can have support, win consistently and you now have a brand

Rutgers football is just a poor product and like it or not, people can want Rutgers to do well but its' hard to have pride in a school's athletic program that has shot itself in the foot at every race start. it's maddening..........
oh I agree with your last part but even if we did win we'd never have the base or support to fill a 72k seat stadium much less a 100K one like PSU or UM. BUT, I'd sure be damn happy with just (REALLY) selling out the 52K one each week...
 
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DHajekRC1984

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Yep. Pissing off and pissing on potential and existing donors. Will never give a single penny again.
just watch how "disappointed" folks will be with the results still not understanding the BS they put folks like you and me thru (and others) in the past. Maybe before sticking out their hand again for more cash they stick it out to shake the hands of long time supporters and folks they blew off in the past and try to (re)build some relationships.

This institution could just be the only place in the country you can call and don't get the "due to unusually high call volume all of our agents are busy" greeting...
 

DJ Spanky

Heisman
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48,600
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Maybe before sticking out their hand again for more cash they stick it out to shake the hands of long time supporters and folks they blew off in the past and try to (re)build some relationships.

I ain't holding my breath on that!
 

RUTGERS95

Heisman
Sep 28, 2005
32,132
46,640
113
oh I agree with your last part but even if we did win we'd never have the base or support to fill a 72k seat stadium much less a 100K one like PSU or UM. BUT, I'd sure be damn happy with just (REALLY) selling out the 52K one each week...
I wouldn't say never. We've a lot of alums and if we had a Iowa, Mich, PSU like product, we would fill 70k. Its a great alternative to spending what people do on jets and giants.

it's all conjecture anyway but what isn't is that Rutgers needs to win and we absolutely need to start playing to perception
 

LETSGORU91

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$600 million, $350 million funded by bonds (taxpayers) and $250 million funded by private donations.

One might ask how the state U in a state with only 2 million people could attract $250 million in private donations. Seems optimistic at first glance. However, Nebraska ranks at or near the top of the B1G in donations to athletics, averaging over $60 million in donations annually over the past 3 years. To put that in perspective, Rutgers gets around $8 million per year in a state with nearly 10 million people.

I haven't spent much time in Nebraska but have spent parts of many summers in South Dakota and confirm that region of the country lacks entertainment options.

The University of Nebraska has a monopoly on fans’ attention. The nearest major leagues sports teams are in Kansas City, 200 miles away. The nearest major league sports city is Minneapolis, more than 400 miles away.

One interesting tidbit in the doc Nebraska's board of regents received ahead of their vote on the stadium renovation - A Big Ten team is planning a $1.5 billion stadium project. Could it be Rutgers?
With not much to do in Nebraska, what can the population get behind and participate in? The Cornhuskers are sitting on an island with all boats salivating and waiting to dock, each and every Saturday. Even if Rutgers were national champs in football, I'm not sure the backing would get close to Nebraska's. We have too many other places where are money and attention can go...and does.
 

LETSGORU91

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Can anyone let me know where Rutgers ranks in "donations" among all these 19 professional teams thst they are competing against?
Presumably last?

Nobody is "donating" $10,000 to the Giants, Jets or Yankees.
Someone may be spending $10,000 on season tickets for a season. But how many people?
Yankee Stadium seats 46k. Maybe less than 20k people are spending $10k a year?

How many are spending $10k+ on Knicks tickets? 5k people?

Reminder that NJ alone has 9 MILLION people.
It doesnt boil down to "donations" to professional teams. I think it's all about allocation of funds to worthwhile pleasures and needs . With plenty of places disposable income can be diverted, Rutgers is not high up on the list for Jerseyans
 

NickRU714

Heisman
Aug 18, 2009
14,139
12,925
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I wouldn't say never. We've a lot of alums and if we had a Iowa, Mich, PSU like product, we would fill 70k. Its a great alternative to spending what people do on jets and giants.

it's all conjecture anyway but what isn't is that Rutgers needs to win and we absolutely need to start playing to perception

No everyone else is right.
We're wrong.

We had the biggest game in program history against Louisville and the stadium was completely empty.
I was there with like 25 other people and that's it.

Same with the game against #2 USF the following year.
Empty stadium.

Or the first B1G home games against PSU (4th down spike) and Michigan (we won).
Felt like I was at a funeral during those games. People laying on the bleachers because it was so empty.

Even the Friday night game against Washington just last season. Wasn't there but looked empty on tv.

If only all these teams would leave then we could finally have more than a couple thousand fans at a game......

Come On Please GIF by NBA

.
 

Fat Koko

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With not much to do in Nebraska, what can the population get behind and participate in? The Cornhuskers are sitting on an island with all boats salivating and waiting to dock, each and every Saturday. Even if Rutgers were national champs in football, I'm not sure the backing would get close to Nebraska's. We have too many other places where are money and attention can go...and does.
Nebraska Cornhuskers have a monopoly on Nebraska football fandom.

Rutgers competes with the Giants, Jets, and Eagles.

Football ticket spending per capital is similar, about $15 per capita, in Nebraska and in the New York and Philly metros.

In Nebraska, it all flows to the Cornhuskers. In New Jersey, only a tiny share goes to Rutgers.

Here is the NFL ticket sales data.

1776793825979.png
 

JL23

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Oct 4, 2005
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Stop w/the excuses
The whole we have more teams to compete with narrative is negated by the fact that we have 10 million people living in NJ, not to mention NYC and Philly are both an hour from the stadium

Team sucks, and has for awhile
When the team was good, place was rocking
Simply put, win and they will come
 

NickRU714

Heisman
Aug 18, 2009
14,139
12,925
113
Nebraska Cornhuskers have a monopoly on Nebraska football fandom.

Rutgers competes with the Giants, Jets, and Eagles.

Football ticket spending per capital is similar, about $15 per capita, in Nebraska and in the New York and Philly metros.

In Nebraska, it all flows to the Cornhuskers. In New Jersey, only a tiny share goes to Rutgers.

Here is the NFL ticket sales data.

View attachment 1266161

You like to provide stats.
Explain the rise and fall of season tickets since 2004?
How did tickets go up when Schiano 1.0 made the team successful?
Giants, Jets, Eagles were all there.

All these professional teams didnt just appear.
Under your premise, the Rutgers "share" should be constant, correct? Never going up.

This is why your "Livingston Mall" comparison also fails.
Short Hills Mall and all the competition didnt just appear. They were there when Livingston Mall was successful.
You contact attribute its downfall to competition when the competition was there the whole time.
 

Fat Koko

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You like to provide stats.
Explain the rise and fall of season tickets since 2004?
How did tickets go up when Schiano 1.0 made the team successful?
Giants, Jets, Eagles were all there.

All these professional teams didnt just appear.
Under your premise, the Rutgers "share" should be constant, correct? Never going up.

This is why your "Livingston Mall" comparison also fails.
Short Hills Mall and all the competition didnt just appear. They were there when Livingston Mall was successful.
You contact attribute its downfall to competition when the competition was there the whole time.
Could you share the ticket sales going back to 2004? Here are tix sales revenue from 2015-2025.

Rutgers football market share will bounce around in the low single digits but cannot approach the 100% monopoly share Nebraska enjoys. This has been true for 50+ years and won't change.

FYI - The Short Hills site was a strip mall when Livingston Mall was built. Savvy leasing and redevelopment over the decades is what made Short Hills what is is today.
1776802148977.png