My interest in college basketball has tanked to the point that I only care about watching UK and ETSU, because of the emotional connections. NIL doesn't have as much to do with it as does the quality of play, where on most nights, the games devolve into rock fights and FT shooting contests with numerous replays. When you have a sport with 40 minutes of live action and it's taking over 2 hours to get the game in, there's a problem, and for most of the country, college basketball has devolved into a 4 week sport that starts in March. The game is badly in need of an officiating overhaul and rule changes....
* Hire more officials and pay them enough that they're not working more than 3 games a week or have other side jobs. In the summer, they can attend officiating clinics
* Go to 4, 10 minute quarters, and no FT shooting (except for fouled in the act of shooting) until there are 5 team fouls. Rest the fouls to zero at the end of each quarter.
* Widen the lane to the FIBA width.
* Make the 3 point line 23 ft, which splits the difference with the current NCAA/FIBA and NBA distance.
* Experiment with the Elam Ending in the preseason games and NIT, or at the very least, come up with something to stop teams from constantly fouling at the end of games when they are down double digits and trying to extend the game.