1) The revenue sports take priority, and we're spending a lot of money right now on them to get them back on track. Once they're in better shape, it will be easier for donors to spend money on WBB.
2) We have two huge expenditures on the horizon: building a new basketball arena and paying the exit fee to leave the ACC. Once those expenditures are managed, we'll be in a better place to spend money on WBB.
3) Within a few years, we'll more than likely be in another conference with better TV money. Some of that will trickle down to WBB.
Those three items may limit the WBB ceiling in the short term, but we'll be much better positioned to spend on WBB within a few years. Will be interesting to see if CB sticks around that long.
Until then, we may need to find a very rich UNC WBB fan who decides they just want to go all in on WBB for personal reasons.