From Ryan Brewer at Indiana University at Columbus. One thing he mentioned is the reality that "national championships do not have an expiration date in value."
Indiana gained a good amount from winning it all and is expected to benefit from that for 10-12 years. High risk, high long term return for 1 program only. Indiana only ranks 28th on Brewer’s list at $648 million, a 67.9% increase over 2025. State is ranked higher in value than both Indiana and Ole Miss.
Brewer wiill track the valuations yearly, increases and decreases per program.


Indiana gained a good amount from winning it all and is expected to benefit from that for 10-12 years. High risk, high long term return for 1 program only. Indiana only ranks 28th on Brewer’s list at $648 million, a 67.9% increase over 2025. State is ranked higher in value than both Indiana and Ole Miss.
- Indiana is now #28 on the list at $648M (from $385M in 2025)
- State is at #24 on the list at $735M
- Ole Miss is at #30 on the list at $630M
- Memphis is at #82 on the list at $185
- Arkansas is #22 on the list at $773M ( loses every football game, still gains value yearly lol)
Brewer wiill track the valuations yearly, increases and decreases per program.


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