Absolutely. I am absolutely not in the camp which treats DEI as some sort of third rail thing. Mainly because I've seen it done well.
What does that look like? It looks like your own colleagues, who you know personally, telling you their personal story of things they've overcome in their careers and personal lives. Why? Because it underscores that the idea of "limitations" and "struggle" is actually universal, rather than exceptional, and gets everybody pulling on the same damn oar.
And what does bad DEI look like? It looks like some person who's been hired to coordinate efforts, who lazily goes out and hires an external consultant to come speak to you, who comes in and gives you the same harangue you've heard before, which divides rather than unifies.
But I do actually wonder a bit these days, given the simple prevalence of obviously talented minority coaches in what is still a pretty small, diverse, and close universe, whether things like the Rooney rule are as necessary as they once might have been. Football people know who's good, the pool is probably as broad and deep as it's been, and in a business that actually measures itself by wins and losses, you'd think employers would have to be complete idiots to narrow their applicant pool.