It's why it's tough to say what they will do in that situation. As some have said, sometimes it's not about the money. I think that is a risky position to rely on though. I'd prefer the "it may not be about the money, but money isn't the reason you will be leaving if you choose to do so" approach. How much you pay someone is something the school can control.When it comes to Kansas & Kentucky and Ben thinking about both jobs:
* Massive salary
* Massive NIL resounces
* Massive fan base
Imagine what Ben would do with the $22M NIL budget that Kentucky had.