A big baseball weekend feels huge because Dudy Noble packs 14k+ fans per game- but unique visitation is dragged down by heavy repeat attendance- season ticket holders, students, locals, short drives- going Friday-Saturday-Sunday. It’s mostly the same 10k people that are already around. That means fewer new wallets- fewer hotel nights- and less incremental spending. A typical football home game draws more people in one day as baseball does in three, but with far higher unique visitors- meaning mostly out of towners staying overnight, eating multiple meals, buying gas, hotels, merch ect. The economic multiplier is dramatically higher for football and one game can generate 10 times the town impact of a baseball series.
So when someone says baseball is a “huge moneymaker” for Starkville- the point is that …….