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JMI Sports president explains partnership with Kentucky for NIL management

F

Farsight Clone

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Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
 
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PastorofMuppets82

PastorofMuppets82

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Did ChatGPT write JMI's mission statement? What players exactly have we signed and given these athletes marketing opportunities? I'm still seeing a ZERO on the scoreboard for signees since we inked this new NIL deal with JMI.

Fingers crossed we can land a 5'7" 2 star PG from Hazard for an RC Cola and Bologna Sandwich through JMI...
 
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F

Farsight Clone

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PastorofMuppets82 said:
Did ChatGPT write JMI's mission statement? What players exactly have we signed and given these athletes marketing opportunities? I'm still seeing a ZERO on the scoreboard for signees since we inked this new NIL deal with JMI.

Fingers crossed we can land a 5'7" 2 star PG from Hazard for an RC Cola and Bologna Sandwich through JMI...
Click to expand...
Lol probably. It seems like JMI is incompetent and greedy.
 
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Smeegs

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Farsight Clone said:
Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
Click to expand...
Did ChatGTP generate that answer?

It sounds like precisely the type of generic corporate pep talk gobbly-speak that AI might spit out.
 
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Wildcat_in_DC

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Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
 
B

bigblueinsanity (the real)

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Farsight Clone said:
JMI's response is saying a whole of nothing with words.

I have a sneaky feeling if Mitch retires he's gonna put one of his assistances and will probably be Mitch 2.0 with more terrible contracts. And will probably auto renew JMI until 2092.
Click to expand...

The key thing it basically says is they "assist" players finding other nil "opportunities".

This is the portion where we really need info. The information agent side says they do this, but the athletes must assign their rights to jmi. There is absolutely nothing in this word salad to refute that.

That is just never happening. Not only is it financially a bad move, but it cuts out an agent from a) their client and b) their client.

Its a completely ill conceived vehicle given the current state of this market. It completely ignores all the athlete/agent leverage and, without modification, will result in us getting no one of impact and massively overpaying for everyone we do get.
 
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Farsight Clone

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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
Most people on here think the fault lies between a combo of Pope that can't close and the weird contracts from JMI. The blame is evenly spread. It's easy to tell you're in politics and take the word of every institution as truth.
 
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Wildcat_in_DC

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Farsight Clone said:
Most people on here think the fault lies between a combo of Pope that can't close and the weird contracts from JMI. The blame is evenly spread. It's easy to tell you're in politics and take the word of every institution as truth.
Click to expand...
its easy to tell you are into politics by thinking you are right on everything because you do your own "research".
 
CrimsonCats_rivals

CrimsonCats_rivals

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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
That statement didn’t meaningfully address the concerns that have been raised though. It’s just all a bunch of corporate PR speak heavy on buzzwords and short on substance. I’m willing to listen if they want to go into detail that shows that their deal is comparable to what the collectives at other schools are doing, but this wasn’t it.
 
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G

Goingfor9

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Farsight Clone said:
Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
Click to expand...

We were Nike and now we are Reebok or puma that’s how I read that
 
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Anon905031

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Nov 22, 2025
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PastorofMuppets82 said:
Did ChatGPT write JMI's mission statement? What players exactly have we signed and given these athletes marketing opportunities? I'm still seeing a ZERO on the scoreboard for signees since we inked this new NIL deal with JMI.

Fingers crossed we can land a 5'7" 2 star PG from Hazard for an RC Cola and Bologna Sandwich through JMI...
Click to expand...
Fried Bologna with chips on it to make it a fried chips bologna sanwitch im from Beaver Dam Kentucky we all eat that in our little town lol
 
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3

3 Putts

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Would still be interested in finding out why our athletes are prevented from using the UK brand if they use a third party.
 
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RedwoodHigh

RedwoodHigh

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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
Spoken like a JMI insider or family member
 
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K

Ky_Bred_Cat

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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
Where are the signed elite 5 star basketball players for next year? I'll hang up and listen.
 
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Wunky

Wunky

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Mitch’s little radio spot on “UK at the half” just now was equally worthless. Talked about how “relationships are important” and some rubbish about making sure UK Athletics produces “valuable community members”. Literally used the phrase “winning is important, BUT…”

You can’t make this **** up. He is absolutely destroying UK basketball with his delusional moral compass.
 
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U

UKFootball78

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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
Lol...this answered nothing. What are they putting in the individual contracts they are asking players to sign...you know, the language that is driving all recruits away and having recruits post things like "nobody can tell me what to do " after they were a lock and then didn't sign. Quit spewing bull crap and answer the questions. All you jmi my opes treat us like we are too stupid to see the misdirection, half truths and responses that answer nothing. We are not stupid....but it seems jmi may be if they are refuse to change the approach
 
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KyKevin

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Anon905031 said:
Fried Bologna with chips on it to make it a fried chips bologna sanwitch im from Beaver Dam Kentucky we all eat that in our little town lol
Click to expand...


Beaver Dam, you probably know Janet and the late Bill Phillips?

I grew up eating bologna gravy, and fried bologna sandwich's. My mom the best bologna gravy, field bologna 😋
 
J

Joerupp1

Sophomore
Oct 3, 2025
89
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Farsight Clone said:
Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
Click to expand...
This diet I’m on is about to kill me. Thank the Lord for this JMI word salad without it I would have starved.
 
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*Fox2Monk*

*Fox2Monk*

Heisman
Jun 10, 2009
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Farsight Clone said:
Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
Click to expand...
Good way to spin a lot of talking points while saying nothing.
 
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*Fox2Monk*

*Fox2Monk*

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Smeegs said:
Did ChatGTP generate that answer?

It sounds like precisely the type of generic corporate pep talk gobbly-speak that AI might spit out.
Click to expand...
Bruh it’s Holistic! We will find the student athletes who want to work toward a common goal with our partners and non partners alike. Those who want sources of revenue and other help that they can provide. We have no idea what they will get paid but if you buy in, the opportunities are there.
 
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*Fox2Monk*

*Fox2Monk*

Heisman
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Wildcat_in_DC said:
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Click to expand...
What is the conspiracy? Explain it to me Peter. What did this statement say that proves exactly what they do and why there are no issues in what they do? Which players have JMI signed since this deal has went into effect and what have they done for those players? What does this holistic deal provide for the top players, why are they hesitating to sign when the actually read the contract if it is so great?
 
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Cat_Man_Blue

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3 Putts said:
Would still be interested in finding out why our athletes are prevented from using the UK brand if they use a third party.
Click to expand...
I can tell you how Mitch would answer that. He will say, we have to protect our partners that are already within JMI that support UK. The truth might be, if you are not going work with JMI, you can't use the UK logo or UK facilities. UK is obligated to stere everything through JMI because of the contract with JMI. Recruits are probably looking at this and comparing it with other schools. A recruit and agent can have non-JMI deals at UK, but can't use the UK brand. If other schools aren't putting that restriction on players, it puts UK at a recruiting disadvantage IMHO.
 
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K

Ky_Bred_Cat

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Dec 28, 2014
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Here's the deal. What Mitch is not saying is that the JMI deal works well for 95% of UK student athletes but not the few elite prospects we need to sign. Maybe because the proposed legislation in congress didn't happen or maybe its a limitation they couldn't make work. He's also said, literally over and over, that revenue is 100% the focus. That's somewhat strange to me seeing this is a public institution but I guess they have to keep the lights on. Nevertheless, you can damn well bet that big fat revenue driven bonuses are solidly in place for those involved.
 
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