This year, F/S paid almost 70% for section 21 what the seats cost in section 20 (the equivalent mirror section to the north).
That includes season ticket price and seat contribution. That is also only for the first 2 tickets. Any additional tickets were full price.
1817 sells draft from a small stand. The were at Davis Wade. Haven't seen them at the Hump yet, but they were there last year. Might be waiting for bigger games, or maybe they moved location.
Seemed to mostly sell wheats or sours.
I'm not saying this is what they're doing, but this is how some new distilleries are selling aged whiskeys:
NPR - Why Your 'Small-Batch' Whiskey Might Taste A Lot Like The Others
edited to add link to story vs just media