The game did very well. It ranked among the top 25 cable shows for the week among A18-49, and #4 among total viewers beating the primetime NBA game on Christmas day.
http://tvbythenumbers.zap2it.com/2015/12/30/cable-weekly-top-25-dec-21-27-2015/
Interesting that you mentioned Odell Beckham. He was only 5'10, 165 as a recruit. He's currently listed at 5'11, 200 but plays like a much bigger player.
https://rivals.yahoo.com/lsu/football/recruiting/player-Odell-BeckhamJr.-105668